The Role of Medical Tourism in Emerging Markets

Author(s):  
Kijpokin Kasemsap

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.

2017 ◽  
pp. 211-231 ◽  
Author(s):  
Kijpokin Kasemsap

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.


Author(s):  
Kijpokin Kasemsap

This chapter explains the overviews of tourism, sustainable development, sustainable tourism, and rural tourism; the perspectives on rural tourism destination; rural tourism and entrepreneurship; the importance of sustainable tourism in the global economy; and the importance of rural tourism in the global economy. The fulfillment of sustainable tourism and rural tourism is necessary for modern tourism organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the global economy. Therefore, it is essential for modern tourism organizations to promote their sustainable tourism and rural tourism and develop a strategic plan to regularly check their practical advancements toward satisfying customer requirement. The chapter argues that promoting sustainable tourism and rural tourism has the potential to enhance organizational performance and gain sustainable competitive advantage in the global economy.


2018 ◽  
pp. 1139-1162
Author(s):  
Kijpokin Kasemsap

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.


2020 ◽  
pp. 474-500
Author(s):  
Kijpokin Kasemsap

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.


Author(s):  
Kijpokin Kasemsap

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.


Author(s):  
Kijpokin Kasemsap

This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT, KM, and global tourism; the significance of IT in global tourism; and the significance of KM in global tourism. The fulfillment of IT and KM is vital for modern organizations that seek to serve suppliers and customers, increase business performance, sustain competitiveness, and accomplish continuous success in global tourism. Therefore, it is necessary for modern organizations to promote their IT and KM applications and establish a strategic plan to regularly examine their advancements toward satisfying customer requirements. The chapter argues that applying IT and KM has the potential to increase organizational performance and gain sustainable competitive advantage in global tourism.


Author(s):  
Kijpokin Kasemsap

This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT, KM, and global tourism; the significance of IT in global tourism; and the significance of KM in global tourism. The fulfillment of IT and KM is vital for modern organizations that seek to serve suppliers and customers, increase business performance, sustain competitiveness, and accomplish continuous success in global tourism. Therefore, it is necessary for modern organizations to promote their IT and KM applications and establish a strategic plan to regularly examine their advancements toward satisfying customer requirements. The chapter argues that applying IT and KM has the potential to increase organizational performance and gain sustainable competitive advantage in global tourism.


Author(s):  
Kijpokin Kasemsap

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.


Author(s):  
Kijpokin Kasemsap

This chapter presents the role of social entrepreneurship (SE) in global business, thus explaining the practical and theoretical concepts of SE; the antecedents of SE in terms of cognitive desirability and feasibility of social entrepreneur, human capital of social entrepreneur, and social capital of social entrepreneur; and the significance of SE in global business. The competence of SE is powerful for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and accomplish usual prosperity in global business. Thus, it is crucial for modern organizations to consider their SE applications, establish a strategic plan to review their attainable growth, and exactly respond to SE needs of customers. Applying SE will practically increase organizational performance and gain sustainable competitive advantage in global business.


2017 ◽  
pp. 1268-1292
Author(s):  
Kijpokin Kasemsap

This chapter presents the role of social entrepreneurship (SE) in global business, thus explaining the practical and theoretical concepts of SE; the antecedents of SE in terms of cognitive desirability and feasibility of social entrepreneur, human capital of social entrepreneur, and social capital of social entrepreneur; and the significance of SE in global business. The competence of SE is powerful for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and accomplish usual prosperity in global business. Thus, it is crucial for modern organizations to consider their SE applications, establish a strategic plan to review their attainable growth, and exactly respond to SE needs of customers. Applying SE will practically increase organizational performance and gain sustainable competitive advantage in global business.


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