Utilizing Complexity Theory and Complex Adaptive Systems in Global Business

2020 ◽  
pp. 474-500
Author(s):  
Kijpokin Kasemsap

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.

Author(s):  
Kijpokin Kasemsap

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.


Author(s):  
Kijpokin Kasemsap

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.


Author(s):  
Kijpokin Kasemsap

This chapter explains the overviews of tourism, sustainable development, sustainable tourism, and rural tourism; the perspectives on rural tourism destination; rural tourism and entrepreneurship; the importance of sustainable tourism in the global economy; and the importance of rural tourism in the global economy. The fulfillment of sustainable tourism and rural tourism is necessary for modern tourism organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the global economy. Therefore, it is essential for modern tourism organizations to promote their sustainable tourism and rural tourism and develop a strategic plan to regularly check their practical advancements toward satisfying customer requirement. The chapter argues that promoting sustainable tourism and rural tourism has the potential to enhance organizational performance and gain sustainable competitive advantage in the global economy.


2014 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Roger B. Mason

This paper proposes that pricing tactics are influenced by the nature of the external environment. It illustrates the pricing tactics suggested for a turbulent, versus a stable, environment, when viewed through a complexity theory lens. A qualitative, case method, using depth interviews, investigated the pricing tactics in four firms to identify the tactics adopted in more successful, versus less successful, firms in turbulent versus stable environments. The results partially confirmed that the use of destabilizing pricing tactics can be helpful in a turbulent market, while stabilizing tactics can be helpful in a stable market. However, the effect of such tactics on business performance was not clear. These findings will benefit marketers by emphasizing a new way to consider future pricing activities. How this approach can assist marketers, and suggestions for further research, are provided. Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in turbulent environments is necessary but has not been widely researched. Therefore, this paper can be seen as a foundation for research using complexity theory to better understand pricing tactics in turbulent environments.


2018 ◽  
pp. 1139-1162
Author(s):  
Kijpokin Kasemsap

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.


Author(s):  
Kijpokin Kasemsap

This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT, KM, and global tourism; the significance of IT in global tourism; and the significance of KM in global tourism. The fulfillment of IT and KM is vital for modern organizations that seek to serve suppliers and customers, increase business performance, sustain competitiveness, and accomplish continuous success in global tourism. Therefore, it is necessary for modern organizations to promote their IT and KM applications and establish a strategic plan to regularly examine their advancements toward satisfying customer requirements. The chapter argues that applying IT and KM has the potential to increase organizational performance and gain sustainable competitive advantage in global tourism.


Author(s):  
Kijpokin Kasemsap

This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT, KM, and global tourism; the significance of IT in global tourism; and the significance of KM in global tourism. The fulfillment of IT and KM is vital for modern organizations that seek to serve suppliers and customers, increase business performance, sustain competitiveness, and accomplish continuous success in global tourism. Therefore, it is necessary for modern organizations to promote their IT and KM applications and establish a strategic plan to regularly examine their advancements toward satisfying customer requirements. The chapter argues that applying IT and KM has the potential to increase organizational performance and gain sustainable competitive advantage in global tourism.


Author(s):  
Kijpokin Kasemsap

This chapter describes the overview of electronic business (e-business), the multifaceted applications of e-business, the importance of e-business in the global marketplace, the overview of electronic commerce (e-commerce), the emerging trends of e-commerce, and the importance of e-commerce in the global marketplace. The utilization of e-business and e-commerce is required for modern organizations that seek to serve suppliers and customers, improve business performance, reinforce competitiveness, and gain continuous effectiveness in the global marketplace. Therefore, it is necessary for modern organizations to advocate their e-business and e-commerce and establish a strategic plan to regularly check their practical advancements toward satisfying customer requirements. The chapter argues that advocating e-business and e-commerce has the potential to enhance organizational performance and gain sustainable competitive advantage in the global marketplace.


2017 ◽  
pp. 211-231 ◽  
Author(s):  
Kijpokin Kasemsap

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.


Author(s):  
Kijpokin Kasemsap

This chapter explains the roles of Knowledge Management (KM) and organizational innovation in global business, thus describing the theoretical and practical concepts of KM and organizational innovation; the significance of KM in global business; and the significance of organizational innovation in global business. The accomplishment of KM and organizational innovation is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global business. Thus, it is necessary for modern organizations to investigate their KM and organizational innovation applications, create a strategic plan to constantly explore their functional advancements, and immediately respond to KM and organizational innovation needs of customers. Applying KM and organizational innovation will significantly enhance organizational performance and achieve strategic goals in the information age.


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