Exploring the Three- Path Mediation Model
Keyword(s):
The present study attempts to explore structure of relationships among service quality, customer perceived value, customer satisfaction and behavioral intentions through a comprehensive survey of extant literature. The study investigates the direct and indirect relationship between service quality and behavioral intention and probes into the mediating role of customers' perceived value and customers' satisfaction in the indirect relationship between service quality and behavioral intention. The findings suggest that service quality and behavioral intention relationship is mediated at multiple levels as their relationship passes through the junctions of customer perceived value and customer satisfaction.
2014 ◽
Vol 5
(2)
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pp. 1-20
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2013 ◽
Vol 9
(3)
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pp. 257-276
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2018 ◽
Vol 5
(1)
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pp. 1
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2012 ◽
Vol 4
(1)
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Keyword(s):
2016 ◽
Vol 35
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pp. 388-395
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2016 ◽
Vol 28
(2)
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Keyword(s):
2020 ◽
Vol 11
(3)
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pp. 425-445
Keyword(s):
The Role of Customer Perceived Value Mediates the Effect of Service Quality on Customer Satisfaction
2021 ◽
Vol 3
(1)
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pp. 1-9