Advertising Deceit

2017 ◽  
pp. 1482-1494 ◽  
Author(s):  
Philippe W. Zgheib

Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done through concealed fees or the usage of surcharges. Deceptive advertising can also take place when “going out of business sales” charge consumers more for products that had already been marked down. Advertising law identifies the manipulation of standards as dishonesty under customer law. Undefined terminology is also considered a violation under consumer law. Marketing deceit is a practice that can equate to a crime. Thus, a marketer should not get involved in deceiving their potential customers for this manipulation would lead to various harms: it erodes one's self-confidence and hinders the development of responsible advertising. Big companies make big mistakes, this is to say that trust associated with big companies holds severe uncertainties. This chapter explores advertising deceit.

Deceptive advertising denotes a producer's usage of mystifying, deceiving, or blatantly untrue statements when endorsing a product. There are several illegal methods for attempting to deceive consumers. This can be done through concealed fees or the usage of surcharges. Deceptive advertising can also take place when “going out of business sales” charge consumers more for products that had already been marked down. Advertising law identifies the manipulation of standards as dishonesty under customer law. Undefined terminology is also considered a violation under consumer law. Marketing deceit is a practice that can equate to a crime. Thus, a marketer should not get involved in deceiving their potential customers for this manipulation would lead to various harms: it erodes one's self-confidence and hinders the development of responsible advertising. Big companies make big mistakes, this is to say that trust associated with big companies holds severe uncertainties. This chapter explores advertising deceit.


1985 ◽  
Vol 79 (1) ◽  
pp. 112-113
Author(s):  
Anthony D’Amato

If there were a truth-in-advertising law that applied to essays in the American Journal of International Law, Alfred Rubin’s reply to my article on Judge Bork could be charged with deceptive packaging. His tentative and speculative contentions hardly prove his title statement that I am “seriously mistaken.” Yet his very failure of proof means that my arguments remain valid and that I have suffered no damage. As a result, I may lack standing, or have no cause of action, to bring a case of deceptive advertising against Professor Rubin.


Author(s):  
Gregory Klass

This chapter explores false advertising law. In the United States, false advertising law lives in statutes and regulations; it is enforced by federal agencies and state attorneys general; and its rules can seem designed more to promote consumer welfare and market efficiency than to enforce interpersonal obligations or compensate for wrongful losses. If one views the divide between public and private law as a fixed border between independent regions, false advertising law appears to fall in the domain of public law. The chapter’s working hypothesis is that that picture is a false one. Although it can be helpful to distinguish private from public law, the line between them is not so sharp. Laws that fall on the private side of the divide can be designed in light of purposes and principles commonly associated with public law, and vice versa. U.S. false advertising law provides an example. Despite the fact that it is commonly classified as public law, one can find in it structures, functions, and values commonly associated with private law. The structural features include horizontal duties, transfer remedies, private enforcement, and judge-made rules. False advertising law is unusual in that it imposes on advertisers one duty owed to two distinct categories of persons. The duty not to engage in deceptive advertising is owed both to consumers, who might be deceived by an advertisement, and to honest competitors, who might lose sales as a result of consumer deception.


2019 ◽  
Vol 4 (2) ◽  
pp. 356-362
Author(s):  
Jennifer W. Means ◽  
Casey McCaffrey

Purpose The use of real-time recording technology for clinical instruction allows student clinicians to more easily collect data, self-reflect, and move toward independence as supervisors continue to provide continuation of supportive methods. This article discusses how the use of high-definition real-time recording, Bluetooth technology, and embedded annotation may enhance the supervisory process. It also reports results of graduate students' perception of the benefits and satisfaction with the types of technology used. Method Survey data were collected from graduate students about their use and perceived benefits of advanced technology to support supervision during their 1st clinical experience. Results Survey results indicate that students found the use of their video recordings useful for self-evaluation, data collection, and therapy preparation. The students also perceived an increase in self-confidence through the use of the Bluetooth headsets as their supervisors could provide guidance and encouragement without interrupting the flow of their therapy sessions by entering the room to redirect them. Conclusions The use of video recording technology can provide opportunities for students to review: videos of prospective clients they will be treating, their treatment videos for self-assessment purposes, and for additional data collection. Bluetooth technology provides immediate communication between the clinical educator and the student. Students reported that the result of that communication can improve their self-confidence, perceived performance, and subsequent shift toward independence.


2013 ◽  
Vol 3 (1) ◽  
pp. 9-18 ◽  
Author(s):  
Catherine Joseph ◽  
Suhasini Reddy ◽  
Kanwal Kashore Sharma

Locus of control (LOC), safety attitudes, and involvement in hazardous events were studied in 205 Indian Army aviators using a questionnaire-based method. A positive correlation was found between external LOC and involvement in hazardous events. Higher impulsivity and anxiety, and decreased self-confidence, safety orientation, and denial were associated with a greater number of hazardous events. Higher external LOC was associated with higher impulsivity, anxiety, and weather anxiety and with lower self-confidence, safety orientation, and denial. Internal LOC was associated with increased self-confidence, safety orientation, and denial. Hazardous events and self-confidence were higher in those involved in accidents than those not involved in accidents. Future research needs to address whether training can effectively modify LOC and negative attitudes, and whether this would cause a reduction in, and better management of, human errors.


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