Effectiveness of Web Usage Mining Techniques in Business Application

The Dark Web ◽  
2018 ◽  
pp. 227-253
Author(s):  
Ahmed El Azab ◽  
Mahmood A. Mahmood ◽  
Abd El-Aziz
Keyword(s):  
Data Mining ◽  
Academic Research ◽  
Web Usage Mining ◽  
Web Pages ◽  
Web Data ◽  
Web Data Mining ◽  
Web Usage ◽  
Business Application ◽  
Common Interests ◽  
The Web

Web usage mining techniques and applications across industries is still exploratory and, despite an increase in academic research, there are challenge of analyze web which quantitatively capture web users' common interests and characterize their underlying tasks. This chapter addresses the problem of how to support web usage mining techniques and applications across industries by combining language of web pages and algorithms that used in web data mining. Existing research in web usage mining techniques tend to focus on finding out how each techniques can apply in different industries fields. However, there is little evidence that researchers have approached the issue of web usage mining across industries. Consequently, the aim of this chapter is to provide an overview of how the web usage mining techniques and applications across industries can be supported.

Effectiveness of Web Usage Mining Techniques in Business Application

2017 ◽  
pp. 324-350 ◽  
Author(s):  
Ahmed El Azab ◽  
Mahmood A. Mahmood ◽  
Abd El-Aziz
Keyword(s):  
Data Mining ◽  
Academic Research ◽  
Web Usage Mining ◽  
Web Pages ◽  
Web Data ◽  
Web Data Mining ◽  
Web Usage ◽  
Business Application ◽  
Common Interests ◽  
The Web

Web usage mining techniques and applications across industries is still exploratory and, despite an increase in academic research, there are challenge of analyze web which quantitatively capture web users' common interests and characterize their underlying tasks. This chapter addresses the problem of how to support web usage mining techniques and applications across industries by combining language of web pages and algorithms that used in web data mining. Existing research in web usage mining techniques tend to focus on finding out how each techniques can apply in different industries fields. However, there is little evidence that researchers have approached the issue of web usage mining across industries. Consequently, the aim of this chapter is to provide an overview of how the web usage mining techniques and applications across industries can be supported.

Research and Application of XML-Based Web Data Mining

2014 ◽  
Vol 1079-1080 ◽  
pp. 601-603
Author(s):  
Dan Yang
Keyword(s):  
Data Mining ◽  
Job Search ◽  
Information Society ◽  
Web Pages ◽  
Web Data ◽  
Electronic Information ◽  
Web Data Mining ◽  
Web Information ◽  
Transmission Of Information ◽  
The Web

Popularity of the network is based on the transmission of information, with the development of electronic information technology, the degree of data in the information society continues to deepen, if we want to get wanted or useful information from the mass of information, it must be on the Web information mining. Before, information data used HTML language, its structure is poor, Web data mining is difficult to meet the needs of the job search. In this context, XML language emerges, and it has a good level and structure, and can organize web pages information better, plays a good role in data mining, largely changing the various deficiencies in HTML language. This paper first introduces XML and Web data mining, and analyzes XML-based Web data mining applications on this basis.

Web Usage Mining and the Challenge of Big Data

Big Data ◽  
2016 ◽  
pp. 899-928
Author(s):  
Abubakr Gafar Abdalla ◽  
Tarig Mohamed Ahmed ◽  
Mohamed Elhassan Seliaman
Keyword(s):  
Data Mining ◽  
Pattern Discovery ◽  
Web Usage Mining ◽  
Data Mining Techniques ◽  
Web Log ◽  
Web Usage ◽  
Web Logs ◽  
Usage Patterns ◽  
Rich Data ◽  
The Web

The web is a rich data mining source which is dynamic and fast growing, providing great opportunities which are often not exploited. Web data represent a real challenge to traditional data mining techniques due to its huge amount and the unstructured nature. Web logs contain information about the interactions between visitors and the website. Analyzing these logs provides insights into visitors' behavior, usage patterns, and trends. Web usage mining, also known as web log mining, is the process of applying data mining techniques to discover useful information hidden in web server's logs. Web logs are primarily used by Web administrators to know how much traffic they get and to detect broken links and other types of errors. Web usage mining extracts useful information that can be beneficial to a number of application areas such as: web personalization, website restructuring, system performance improvement, and business intelligence. The Web usage mining process involves three main phases: pre-processing, pattern discovery, and pattern analysis. Various preprocessing techniques have been proposed to extract information from log files and group primitive data items into meaningful, lighter level abstractions that are suitable for mining, usually in forms of visitors' sessions. Major data mining techniques in web usage mining pattern discovery are: clustering, association analysis, classification, and sequential patterns discovery. This chapter discusses the process of web usage mining, its procedure, methods, and patterns discovery techniques. The chapter also presents a practical example using real web log data.

First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications

2017 ◽  
pp. 298-314 ◽  
Author(s):  
G. Sreedhar ◽  
A. Anandaraja Chari
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Web Content ◽  
Web Data ◽  
Web Data Mining ◽  
Useful Knowledge ◽  
Web Usage ◽  
Web Structure ◽  
Web Structure Mining ◽  
Content Mining

Web Data Mining is the application of data mining techniques to extract useful knowledge from web data like contents of web, hyperlinks of documents and web usage logs. There is also a strong requirement of techniques to help in business decision in e-commerce. Web Data Mining can be broadly divided into three categories: Web content mining, Web structure mining and Web usage mining. Web content data are content availed to users to satisfy their required information. Web structure data represents linkage and relationship of web pages to others. Web usage data involves log data collected by web server and application server which is the main source of data. The growth of WWW and technologies has made business functions to be executed fast and easier. As large amount of transactions are performed through e-commerce sites and the huge amount of data is stored, valuable knowledge can be obtained by applying the Web Mining techniques.

Web Usage Mining Issues in Big Data

2021 ◽  
pp. 102-112
Author(s):  
Sunny Sharma ◽  
Manisha Malhotra
Keyword(s):  
Data Mining ◽  
Big Data ◽  
User Behavior ◽  
Web Usage Mining ◽  
Web Personalization ◽  
Data Mining Techniques ◽  
Meaningful Information ◽  
Web Usage ◽  
Use Of Data ◽  
The Web

Web usage mining is the use of data mining techniques to analyze user behavior in order to better serve the needs of the user. This process of personalization uses a set of techniques and methods for discovering the linking structure of information on the web. The goal of web personalization is to improve the user experience by mining the meaningful information and presented the retrieved information in a way the user intends. The arrival of big data instigated novel issues to the personalization community. This chapter provides an overview of personalization, big data, and identifies challenges related to web personalization with respect to big data. It also presents some approaches and models to fill the gap between big data and web personalization. Further, this research brings additional opportunities to web personalization from the perspective of big data.

scholarly journals Personalized web search on e-commerce using ontology based association mining

2017 ◽  
Vol 7 (1.1) ◽  
pp. 286
Author(s):  
B. Sekhar Babu ◽  
P. Lakshmi Prasanna ◽  
P. Vidyullatha
Keyword(s):  
Data Mining ◽  
Web Search ◽  
Large Data ◽  
Association Mining ◽  
Data Sets ◽  
Data Mining Algorithm ◽  
Web Data ◽  
Data Mining Technique ◽  
Web Data Mining ◽  
The Web

 In current days, World Wide Web has grown into a familiar medium to investigate the new information, Business trends, trading strategies so on. Several organizations and companies are also contracting the web in order to present their products or services across the world. E-commerce is a kind of business or saleable transaction that comprises the transfer of statistics across the web or internet. In this situation huge amount of data is obtained and dumped into the web services. This data overhead tends to arise difficulties in determining the accurate and valuable information, hence the web data mining is used as a tool to determine and mine the knowledge from the web. Web data mining technology can be applied by the E-commerce organizations to offer personalized E-commerce solutions and better meet the desires of customers. By using data mining algorithm such as ontology based association rule mining using apriori algorithms extracts the various useful information from the large data sets .We are implementing the above data mining technique in JAVA and data sets are dynamically generated while transaction is processing and extracting various patterns.

Web Usage Mining through Associative Models

2011 ◽  
pp. 1231-1234 ◽  
Author(s):  
Paolo Giudici ◽  
Paola Cerchiello
Keyword(s):  
Web Site ◽  
Web Usage Mining ◽  
Web Pages ◽  
Web Page ◽  
User Session ◽  
Web Usage ◽  
Associative Models ◽  
The Web

The aim of this contribution is to show how the information, concerning the order in which the pages of a Web site are visited, can be profitably used to predict the visit behaviour at the site. Usually every click corresponds to the visualization of a Web page. Thus, a Web clickstream defines the sequence of the Web pages requested by a user. Such a sequence identifies a user session.

scholarly journals Personalized Teaching Platform Based on Web Data Mining

2016 ◽  
Vol 11 (11) ◽  
pp. 15 ◽  
Author(s):  
Lan-zhong Wang
Keyword(s):  
Data Mining ◽  
Teaching Quality ◽  
Web Data ◽  
Web Data Mining ◽  
Teaching Platform ◽  
Modern Distance Education ◽  
The Individual ◽  
Individual Service ◽  
The Web

The purpose of this study is to develop a distance personalized teaching platform. The web data mining is used for the construction of the system and by analyzing the character of web data mining (WDM) and the essence of personalization teaching and instruction, based on WDM, The system contains knowledge base, individual database, WDM and web server four modules. The web data mining is used for the construction of the system and by analyzing the character of web data mining (WDM) and the essence of personalization teaching and instruction. Simulation results show that model has important enlightenment and pushing effect for promoting the individual service and improving teaching quality of modern distance education.

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