Business/IT Alignment in Two-Sided Markets

2020 ◽  
pp. 1123-1146
Author(s):  
Yannick Bartens ◽  
Hashim Iqbal Chunpir ◽  
Frederik Schulte ◽  
Stefan Voß
Keyword(s):  
Business Models ◽  
It Governance ◽  
Structural Description ◽  
Bottom Up ◽  
Governance Framework ◽  
It Alignment ◽  
Alignment Process ◽  
Directional Alignment ◽  
Business It Alignment ◽  
Two Sided Markets

Business/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and use the case of streaming to examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We reveal that requirements for streaming business models may not be fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.

Business/IT Alignment in Two-Sided Markets

2017 ◽  
pp. 82-111 ◽  
Author(s):  
Yannick Bartens ◽  
Hashim Iqbal Chunpir ◽  
Frederik Schulte ◽  
Stefan Voß
Keyword(s):  
Business Models ◽  
It Governance ◽  
Structural Description ◽  
Bottom Up ◽  
Governance Framework ◽  
It Alignment ◽  
Alignment Process ◽  
Directional Alignment ◽  
Business It Alignment ◽  
Two Sided Markets

Business/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and use the case of streaming to examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We reveal that requirements for streaming business models may not be fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.

Business/IT Alignment in Two Sided Markets

2014 ◽  
Vol 5 (2) ◽  
pp. 27-43 ◽  
Author(s):  
Yannick Bartens ◽  
Frederik Schulte ◽  
Stefan Voß
Keyword(s):  
Business Models ◽  
It Governance ◽  
Structural Description ◽  
Bottom Up ◽  
Governance Framework ◽  
It Alignment ◽  
Alignment Process ◽  
Directional Alignment ◽  
Business It Alignment ◽  
Two Sided Markets

Business/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We reveal that requirements for internet based business models are not fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.

Bi-Directional Business/IT Alignment

2018 ◽  
pp. 601-608
Author(s):  
Hashim Chunpir ◽  
Frederik Schulte ◽  
Yannick Bartens ◽  
Stefan D. Voß
Keyword(s):  
Information Technology ◽  
Information Management ◽  
Business Model ◽  
Digital Transformation ◽  
Full Extent ◽  
It Alignment ◽  
Digital Transition ◽  
Alignment Process ◽  
Directional Alignment ◽  
Business It Alignment

Business/IT (information technology) alignment can be considered as one of the key challenges of information management (IM). A vast majority of studies assumes an uni-directional alignment process that seeks to link the IT strategies to superior business objectives. However, there are plenty of market situations where the ability of an enterprise, or even entire branches, to adjust their business model to new IT developments is crucial to survive among their competitors. Not only under the umbrella of new buzz words like digital transformation and digital transition and their glaring examples such as media streaming, these competitive requirements have recently become more vital. Currently dominating business-driven alignment paradigms are seemingly not capable to accommodate these requirements to a full extent. In this chapter, the concept of bi-directional business/IT alignment is explained and defined by extending a well-known 3-layer model of IM. Furthermore, it is analyzed to which extent different IM models as well as common IT governance frameworks support this paradigm.

Bi-Directional Business/IT Alignment

2019 ◽  
pp. 191-199
Author(s):  
Hashim Chunpir ◽  
Frederik Schulte ◽  
Yannick Bartens ◽  
Stefan D. Voß
Keyword(s):  
Information Technology ◽  
Information Management ◽  
Business Model ◽  
It Governance ◽  
Digital Transformation ◽  
Full Extent ◽  
It Alignment ◽  
Digital Transition ◽  
Alignment Process ◽  
Business It Alignment

Business/IT (information technology) alignment can be considered as one of the key challenges of information management (IM). A vast majority of studies assumes a unidirectional alignment process that seeks to link the IT strategies to superior business objectives. However, there are plenty of market situations where the ability of an enterprise, or even entire branches, to adjust their business model to new IT developments is crucial to survive among their competitors. Under the umbrella of new buzz words like digital transformation and digital transition and their glaring examples such as media streaming, these competitive requirements have recently become more vital. Currently dominant business-driven alignment paradigms are seemingly not capable of accommodating these requirements to a full extent. In this chapter, the concept of bi-directional business/IT alignment is explained and defined by extending a well-known three-layer model of IM. Furthermore, different IM models as well as common IT governance frameworks are analyzed to find the extent to which they support this paradigm.

The Role of IT Governance and Managing IT Investment on Firm Performance

2021 ◽  
pp. 104-120
Author(s):  
Aboobucker Ilmudeen
Keyword(s):  
Firm Performance ◽  
It Governance ◽  
It Investment ◽  
It Alignment ◽  
Governance Practices ◽  
Performance Context ◽  
Business It Alignment ◽  
Role Of It ◽  
It Practices

Although the multifaceted effects of managing or governing IT have been taken into consideration in both practice and theoretical debate, the mechanism through which these bring firm performance is yet unclear and limited. Drawing on the resource-based theory and the process theory, this chapter aims to systematically review the antecedents of business-IT alignment on the firm performance context. The findings of this study show that the business-IT alignment is derived from IT governance practices and managing IT investment to achieve firm performance. This study proposes that the firm performance cannot be attained by merely investing in IT; instead, firms should focus on effective management of IT practices and strategically align their business and IT strategies.

scholarly journals A framework for integrating IT governance and business/IT alignment principles

2009 ◽  
Vol 3 (5) ◽  
pp. 555 ◽  
Author(s):  
Wesley In Der Maur ◽  
Wouter Van Walbeek ◽  
Ronald Batenburg
Keyword(s):  
It Governance ◽  
It Alignment ◽  
Business It Alignment

Achieving Social Alignment between Business and IT – an Empirical Evaluation of the Efficacy of IT Governance Mechanisms

2015 ◽  
Vol 30 (2) ◽  
pp. 119-135 ◽  
Author(s):  
Frank Schlosser ◽  
Daniel Beimborn ◽  
Tim Weitzel ◽  
Heinz-Theo Wagner
Keyword(s):  
Empirical Evaluation ◽  
It Governance ◽  
Management Support ◽  
Governance Mechanisms ◽  
Top Management Support ◽  
It Alignment ◽  
Regular Meeting ◽  
It Planning ◽  
Broad Variety ◽  
Business It Alignment

How can firms improve the degree of social alignment between their business and IT units? Many years of research have shown the importance of business-IT alignment and its various facets, yet research on the efficacy of IT governance mechanisms to improve business-IT alignment is scarce. In this paper, we develop a model of social alignment at the operational level that considers the degree of social capital between an organization's business and IT units, IT personnel's business understanding, and a set of formal and informal IT governance mechanisms that drive the creation of social alignment and business value. Using survey data from 132 US banks, we show that social alignment is driven to varying degrees by a broad variety of IT governance mechanisms ranging from top management support and IT representation on the executive board to joint IT planning and IS training, regular meeting cycles, and liaison units. Our research contributes substantially to the practical demand on business-IT alignment research for an effective toolkit of IT governance mechanisms.

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