The Expansion of E-Marketplace to M-Marketplace by Integrating Mobility and Auctions in a Location-Sensitive Environment

Auctioning over Wireless Networks, constitutes an attractive emerging class for m-commerce applications and formulates a procurement negotiation tool supporting the announcement and execution of geographically focused auctions. This is feasible by using the Location-Based Services (LBS), which resulted from the unification of automatic position sensing (GPS) and wireless connectivity. The present article aims to analyse and match the properties of heterogeneous wireless networks (mobile, GPS) and to set a framework for the development of Reverse M-Auction based Marketplaces operating in a location sensitive context with application in freight services procurement. A location-sensitive, reverse, M-auction application in the freight transport market where potential suppliers (carriers) are able to place bids for Less-Than-Truckload (LTL) shipments or during empty trips while on the move aiming to gain from economies of scope, is the application examined in this chapter.