Platform Strategy for New Product Development

2020 ◽  
pp. 123-143
Author(s):  
Sang-Wuk Ku
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Mediating Effect ◽  
Hierarchical Regression ◽  
Product Platform ◽  
Mediating Role ◽  
Platform Leadership ◽  
The Relationship

This chapter proves the mediating effect of product platform strategies on the relationship between a firm's subject, environment, and resources and the performance of new product development in the perspective of platform leadership. The author analyzed the mediating role of product platform strategy by considering CEO propensity, competition and customers, and competitiveness of retained resources. Compared to the past, in the perspective of platform leadership, the product platform strategy has a critical effect on the relationship between the business scope of a platform leader, the external relationship with complementors, and the internal organization of a platform leader impact on the performance of new product development. As a result of hierarchical regression analysis with the data of Korean high technology companies, the product platform strategy would be mediating the relationship between the antecedents such as CEO propensity, competition and customers, and competitiveness of retained resources and NPD performance.

A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance

2016 ◽  
Vol 13 (06) ◽  
pp. 1750003 ◽  
Author(s):  
Cevahir Uzkurt ◽  
Halil Semih Kimzan ◽  
Cengiz Yılmaz
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Product Innovation ◽  
Environmental Uncertainty ◽  
Mediating Effect ◽  
Hierarchical Regression ◽  
Mediating Role ◽  
The Relationship

In recent years, environmental uncertainty and market orientation have been considered key elements of superior firm performance. Although environmental uncertainty and market orientation may affect firm performance, innovation also mediates these effects. In this study, a conceptual model was developed to test the mediating effect of innovation on the relationships between these constructs. Data for the study were collected from Turkey’s Top 500 Companies. Hierarchical regression and multiple regression analyses were employed to test the research hypotheses. The findings of the study revealed that the direct effects of environmental uncertainty and innovation on firm performance were statistically significant, although the effect of market orientation was not. The results obtained from the present study seem to indicate a possible “dual effect” of market orientation on firm performance. The results also indicated that innovation, especially product innovation, mediates the relationship between environmental uncertainty and firm performance. The findings indicate that innovation, especially product innovation, is critical for firm performance.

scholarly journals Role of traditional Chinese philosophies and new product development under circular economy in private manufacturing enterprise performance

2019 ◽  
Vol 57 (23) ◽  
pp. 7219-7234 ◽  
Author(s):  
Nachiappan Subramanian ◽  
Angappa Gunasekaran ◽  
Lin Wu ◽  
Tinghua Shen
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Circular Economy ◽  
Positive Impact ◽  
Academic Research ◽  
New Product ◽  
Process Performance ◽  
And Performance ◽  
The Relationship

The new product development (NPD) process–performance link has been sufficiently studied in academic research. However, recent NPD process is significantly different from the conventional NPD specifically with the inclusion of sustainability considerations under circular economy (CE) context. In theory, NPD with CE considerations (CE-NPD), compared with the conventional NPD, is associated with higher costs and longer development times. This study empirically examines the effect of the CE-NPD process on both time-to-market (TTM) and profit performance in the context of Chinese private enterprises. In addition, the role of traditional Chinese philosophies of Confucianism and Taoism in influencing the CE-NPD process–performance link is also investigated. We find that Confucianism positively moderates the relationship between the CE-NPD process and TTM performance. However, it negatively moderates the CE-NPD-profit link. On the other hand, the moderating effect of Taoism is negative on both the CE-NPD-TTM and CE-NPD-profit links. An interesting finding of this study is that the coexistence of Confucian and Taoist values in NPD workers has the strongest positive impact on the relationship between the CE-NPD process and performance. Our study provides insights on the way in which companies should plan to apply Chinese philosophies during the CE-NPD process to maximise the benefits.

The mediating role of ambidextrous capability in learning orientation and new product performance

2017 ◽  
Vol 32 (5) ◽  
pp. 613-624 ◽  
Author(s):  
Jing-Wen Huang ◽  
Yong-Hui Li
Keyword(s):  
New Product Development ◽  
New Product ◽  
Product Performance ◽  
Learning Orientation ◽  
Content Type ◽  
Mediating Role ◽  
New Product Performance ◽  
Potential Mediator ◽  
The Relationship

Purpose Learning orientation is critical in new product development. However, research has disregarded how learning orientation operates via the potential mediator to influence new product performance. The purpose of this study is to examine the mediating role of ambidextrous capability in the relationship between learning orientation and new product performance. Design/methodology/approach The empirical study uses a questionnaire approach designed to collect data for testing research hypotheses. This study tests the hypotheses using structural equation model in a sample of 336 firms in Taiwan. Findings The findings indicate that learning orientation relates positively to ambidextrous capability and new product performance. Ambidextrous capability, in turn, relates positively to new product performance. The results also support the argument that ambidextrous capability plays a mediating role in learning orientation and new product performance. Originality/value The value of this study is to identify ambidextrous capability as the potential mediator in the relationship between learning orientation and new product performance. The results enrich the understanding of learning orientation in new product project teams and suggest important implications for new product development and future research.

THE MEDIATING ROLE OF TEAM COLLABORATION BETWEEN PROCEDURAL JUSTICE CLIMATE AND NEW PRODUCT DEVELOPMENT PERFORMANCE

2017 ◽  
Vol 21 (04) ◽  
pp. 1750039 ◽  
Author(s):  
ATİF AÇIKGÖZ
Keyword(s):  
Product Development ◽  
Procedural Justice ◽  
New Product Development ◽  
New Product ◽  
Team Collaboration ◽  
Mediating Role ◽  
Procedural Justice Climate ◽  
Npd Performance ◽  
Justice Climate

The management of innovation and technology (MIT) literature has emphasised several determinants of team collaboration in new product development (NPD) projects. However, the literature lacks the evidence which supports the relationship between procedural justice climate (PJC) and team collaboration in NPD projects. The literature also has limited evidences about the mediating role of team collaboration in NPD projects. To address these gaps, this study collected the data from 133 NPD teams. The results strongly suggest that (i) PJC is positively related to team collaboration, (ii) effective collaboration among NPD team members leads to superior NPD performance, and (iii) team collaboration fully mediates between PJC and the indicators of NPD performance. Suggestions are further made regarding new responsibilities for team leaders.

Mediation of scenario planning on the reflection-performance relationship in new product development teams

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atif Açikgöz ◽  
Gary P. Latham ◽  
Fulya Acikgoz
Keyword(s):  
Product Development ◽  
Task Performance ◽  
New Product Development ◽  
Performance Metrics ◽  
New Product ◽  
Scenario Planning ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role

Purpose The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams. Design/methodology/approach A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method. Findings The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost. Research limitations/implications These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning. Practical implications This study provides useful guidelines for team leaders on how to accelerate product development processes and to increase the market success of a new product. Leaders should encourage their teams to review their previous performance metrics with ongoing changes in the business environments. Originality/value To the best of the authors’ knowledge, this study is the first to examine the mediating role of scenario planning on the reflection–task performance relationship in NPD teams.

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