Performance implications of cross-functional coopetition in new product development: the mediating role of organizational learning

2018 ◽  
Vol 73 ◽  
pp. 137-153 ◽  
Author(s):  
David Bendig ◽  
Susanne Enke ◽  
Niklas Thieme ◽  
Malte Brettel
Author(s):  
Sang-Wuk Ku

This chapter proves the mediating effect of product platform strategies on the relationship between a firm's subject, environment, and resources and the performance of new product development in the perspective of platform leadership. The author analyzed the mediating role of product platform strategy by considering CEO propensity, competition and customers, and competitiveness of retained resources. Compared to the past, in the perspective of platform leadership, the product platform strategy has a critical effect on the relationship between the business scope of a platform leader, the external relationship with complementors, and the internal organization of a platform leader impact on the performance of new product development. As a result of hierarchical regression analysis with the data of Korean high technology companies, the product platform strategy would be mediating the relationship between the antecedents such as CEO propensity, competition and customers, and competitiveness of retained resources and NPD performance.


2017 ◽  
Vol 21 (04) ◽  
pp. 1750039 ◽  
Author(s):  
ATİF AÇIKGÖZ

The management of innovation and technology (MIT) literature has emphasised several determinants of team collaboration in new product development (NPD) projects. However, the literature lacks the evidence which supports the relationship between procedural justice climate (PJC) and team collaboration in NPD projects. The literature also has limited evidences about the mediating role of team collaboration in NPD projects. To address these gaps, this study collected the data from 133 NPD teams. The results strongly suggest that (i) PJC is positively related to team collaboration, (ii) effective collaboration among NPD team members leads to superior NPD performance, and (iii) team collaboration fully mediates between PJC and the indicators of NPD performance. Suggestions are further made regarding new responsibilities for team leaders.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atif Açikgöz ◽  
Gary P. Latham ◽  
Fulya Acikgoz

Purpose The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams. Design/methodology/approach A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method. Findings The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost. Research limitations/implications These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning. Practical implications This study provides useful guidelines for team leaders on how to accelerate product development processes and to increase the market success of a new product. Leaders should encourage their teams to review their previous performance metrics with ongoing changes in the business environments. Originality/value To the best of the authors’ knowledge, this study is the first to examine the mediating role of scenario planning on the reflection–task performance relationship in NPD teams.


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