Mediation of scenario planning on the reflection-performance relationship in new product development teams

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atif Açikgöz ◽  
Gary P. Latham ◽  
Fulya Acikgoz

Purpose The purpose of this study is to reveal the mediating role of scenario planning between reflection and task performance in new product development (NPD) teams. Design/methodology/approach A cross-sectional research design was used to collect data from 78 NPD teams and 194 employees. The mediation analyses were conducted through the bootstrap PROCESS macro method. Findings The results of this study yielded support for two of three hypotheses. The authors found that the relationship of reflection with product development speed and new product success is mediated by scenario planning. There was no mediation of scenario planning between reflection and product development cost. Research limitations/implications These findings show how teams can capitalize on reflective thinking practices to increase NPD task performance through scenario planning. Practical implications This study provides useful guidelines for team leaders on how to accelerate product development processes and to increase the market success of a new product. Leaders should encourage their teams to review their previous performance metrics with ongoing changes in the business environments. Originality/value To the best of the authors’ knowledge, this study is the first to examine the mediating role of scenario planning on the reflection–task performance relationship in NPD teams.

2018 ◽  
Vol 22 (6) ◽  
pp. 1243-1263 ◽  
Author(s):  
Yen-Chih Huang ◽  
Yang-Chieh Chin

Purpose The purpose of this study is to explore the pivotal role that collective teaching plays in knowledge transfer between new product development teams. This study develops a theoretical model of collective teaching, where team intelligence is its consequence and learning orientation cognitive skills are moderators. Design/methodology/approach Based on a questionnaire survey of 156 pairs of new product development project teams of information technology firms, the authors used partial least squares to test the study’s hypotheses. Findings The findings reveal that the use of collective teaching is positively related to team intelligence of recipient teams. In addition, T-shaped skills of source teams exert positive moderating influence on this relationship and so does a learning orientation of recipient teams. Research limitations/implications First, the sample firms used in the study are from the IT industry, which is characterized by extremely short product life cycles, thereby limiting the generalizability of the study’s findings. Second, the authors did not examine whether the effect of T-shaped skills is different at various NPD stages; the contributions of each functional expertise may vary depending on the NPD stage (e.g. the idea generation or pre-launch stage). Third, the use of cross-sectional design precludes a causal inference. The role of focal constructs and moderators and their consequent effects would benefit from more stringent, longitudinal research. Finally, the authors controlled for only a limited set of factors of team intelligence because other potential antecedents of this variable still await identification by future studies. Practical implications This study suggests that the implementation of collective teaching can enhance the capacity of a project team as a whole to manage and innovate information, namely, team intelligence. The study’s findings also suggest that the management must recognize the significance of teams’ learning orientation and thereby proactively develop teams’ learning culture by redesigning work, reward systems or performance evaluation to promote learning. Additionally, it is prudent for managers to reconsider their recruitment criteria to incorporate T-shaped skills. Originality/value This study represents the first step in developing an empirically grounded framework linking collective teaching with team intelligence. Additionally, the authors confirm that team intelligence is a four-dimensional construct.


Author(s):  
Sang-Wuk Ku

This chapter proves the mediating effect of product platform strategies on the relationship between a firm's subject, environment, and resources and the performance of new product development in the perspective of platform leadership. The author analyzed the mediating role of product platform strategy by considering CEO propensity, competition and customers, and competitiveness of retained resources. Compared to the past, in the perspective of platform leadership, the product platform strategy has a critical effect on the relationship between the business scope of a platform leader, the external relationship with complementors, and the internal organization of a platform leader impact on the performance of new product development. As a result of hierarchical regression analysis with the data of Korean high technology companies, the product platform strategy would be mediating the relationship between the antecedents such as CEO propensity, competition and customers, and competitiveness of retained resources and NPD performance.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adriana Andrea Amaya ◽  
Wann-Yih Wu ◽  
Ying-Kai Liao

PurposeAlthough previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.Design/methodology/approachA causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.FindingsThe results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, firms also need to find out the correct mechanism to enhance NPD success. The relationships between IO, TU and NPD success were fully mediated by team information processing.Originality/valueThis report sheds light on the importance of innovation orientation and team unlearning in today's NPD process and uncovers the underlying mechanism through which IO and TU contribute to NPD success. It also offers precise advice for the assessment of management of team information-processing to boost the performance of new products.


2017 ◽  
Vol 32 (5) ◽  
pp. 613-624 ◽  
Author(s):  
Jing-Wen Huang ◽  
Yong-Hui Li

Purpose Learning orientation is critical in new product development. However, research has disregarded how learning orientation operates via the potential mediator to influence new product performance. The purpose of this study is to examine the mediating role of ambidextrous capability in the relationship between learning orientation and new product performance. Design/methodology/approach The empirical study uses a questionnaire approach designed to collect data for testing research hypotheses. This study tests the hypotheses using structural equation model in a sample of 336 firms in Taiwan. Findings The findings indicate that learning orientation relates positively to ambidextrous capability and new product performance. Ambidextrous capability, in turn, relates positively to new product performance. The results also support the argument that ambidextrous capability plays a mediating role in learning orientation and new product performance. Originality/value The value of this study is to identify ambidextrous capability as the potential mediator in the relationship between learning orientation and new product performance. The results enrich the understanding of learning orientation in new product project teams and suggest important implications for new product development and future research.


Author(s):  
Leopoldo J. Gutierrez-Gutierrez ◽  
Vanesa Barrales-Molina ◽  
Hale Kaynak

Purpose The purpose of this paper is to adopt the dynamic capability (DC) view as a theoretical framework to empirically investigate the relationships among human resource (HR)-related quality management (QM) practices: new product development (NPD) as a specific DC, learning orientation, knowledge integration, and strategic flexibility. Learning orientation and knowledge integration represent two antecedents of strategic flexibility, and strategic flexibility is the developed ability that facilitates NPD. Design/methodology/approach To empirically test the relationships, the authors used data from 236 European firms and performed structural equation modeling. Findings Results indicate that HR-related QM practices contribute to creating a learning-oriented company, integrating knowledge, and supporting successful NPD. Furthermore, knowledge integration is positively related to NPD through strategic flexibility. Practical implications This study is relevant for practitioners because it identifies key points in QM implementation that enable firms to be more strategically flexible and thus better able to regularly develop new products. Originality/value When organizations must sustain their competitive positions by continuously adapting to environmental changes, it is important to study not only how QM implementation is positively related to the firm performance on which a significant portion of the QM literature has focused but also to study whether QM implementation is related to strategic variables and can make a contribution to strategic processes. To fill the void in the HR and QM literature, this study offers an integrated framework with empirical support that identifies the role of HR-related QM practices in learning orientation, knowledge integration, strategic flexibility, and NPD.


2017 ◽  
Vol 21 (04) ◽  
pp. 1750039 ◽  
Author(s):  
ATİF AÇIKGÖZ

The management of innovation and technology (MIT) literature has emphasised several determinants of team collaboration in new product development (NPD) projects. However, the literature lacks the evidence which supports the relationship between procedural justice climate (PJC) and team collaboration in NPD projects. The literature also has limited evidences about the mediating role of team collaboration in NPD projects. To address these gaps, this study collected the data from 133 NPD teams. The results strongly suggest that (i) PJC is positively related to team collaboration, (ii) effective collaboration among NPD team members leads to superior NPD performance, and (iii) team collaboration fully mediates between PJC and the indicators of NPD performance. Suggestions are further made regarding new responsibilities for team leaders.


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