The Effective Approach of Managing Risk in New Product Development (NPD)

Author(s):  
Brian J. Galli

This research studies risk and how to manage it during new product development projects. It highlights the major types of risk in NDP as well as what are some of the more common risk management and process tools. The research proposes an approach to risk management systems, and what managerial implications may arise. It is concluded that a team ought to develop a risk management plan and that by understanding the basic structure of a risk management system, a NPD team can tailor a risk management plan to fit the unique risks that occur in the project environment.

2018 ◽  
pp. 1486-1500
Author(s):  
Brian J. Galli

This research studies risk and how to manage it during new product development projects. It highlights the major types of risk in NDP as well as what are some of the more common risk management and process tools. The research proposes an approach to risk management systems, and what managerial implications may arise. It is concluded that a team ought to develop a risk management plan and that by understanding the basic structure of a risk management system, a NPD team can tailor a risk management plan to fit the unique risks that occur in the project environment.


Author(s):  
Dundusid Porananond ◽  
◽  
Natcha Thawesaengskulthai ◽  

2016 ◽  
Vol 31 (3) ◽  
pp. 418-425 ◽  
Author(s):  
Mehran Salavati ◽  
Milad Tuyserkani ◽  
Seyyede Anahita Mousavi ◽  
Nafiseh Falahi ◽  
Farshid Abdi

Purpose The principal aim of this study is to investigate the relationship between technological, marketing, organizational and commercialization risk management on new product development (NPD) performance. Design/methodology/approach Based on questionnaire, the data were collected from a sample of general automotive industry in Iran. Based on theoretical considerations, a model was proposed and descriptive statistic and hierarchical regression were used to measure the relationship between risk management factors and NPD performance. Findings Data analysis revealed that if organization can amplify their knowledge and information about risk and main factors that affect NPD process, not only can they do their work better but can also increase their ability to predict future happenings that affect performance. Research limitations/implications First, due to the relatively small sample size, caution should be exercised when interpreting the results. Second, the data were collected from automotive producer in Iran, which may restrict to some extent generalizability of the findings. Practical implications The results suggest that managers should consider more attention to risk management. If managers spread the risk management in all aspects of the NPD project, total performance will be increased and it can develop the probability of NPD success. Also organizations should perform great market research due to best commercialization. Originality/value Past researches have presented complete information about NPD process. But identifying and considering the effect of the risk management parameters that are connected to the NPD process were the main thrusts to perform the study. In this paper, based on past research about risk management of NPD, the extra aspect of process that can improve total performance of NPD has been examined.


Technovation ◽  
2014 ◽  
Vol 34 (8) ◽  
pp. 441-453 ◽  
Author(s):  
Josef Oehmen ◽  
Alison Olechowski ◽  
C. Robert Kenley ◽  
Mohamed Ben-Daya

2003 ◽  
Vol 07 (02) ◽  
pp. 213-221 ◽  
Author(s):  
G. Steven McMillan ◽  
Alfredo Mauri ◽  
Robert D. Halmilton

This paper studies the role of publishing and patenting activities as predictors of new product development for a sample of companies in the U.S. pharmaceutical industry. The research also examines the relation between new product development and firm performance. Hypotheses are developed based on the well-established absorptive capacity literature. The results show that publishing scientific articles and stock of patents are both significant predictors of the number of new molecular entities (NMEs) for which a firm receives approval. In addition, the degree to which a firm builds on its own technology (measured as self-citations in its patents) also predicts NMEs, but the regression coefficient had an unexpected negative sign. Finally, the performance results confirm that the approval of NMEs is significantly associated with the market-to-book ratio of a firm. The managerial implications of these findings and study limitations are also discussed.


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