Strategic Adaptive Leadership and Emerging Approaches to Online Marketing of a US Small Business Real Estate Firm in Response to COVID-19

2021 ◽  
Vol 11 (3) ◽  
pp. 1-14
Author(s):  
Amina I. Ayodeji-Ogundiran ◽  
Darrell Norman Burrell ◽  
Eugene J. Lewis
Keyword(s):  
Real Estate ◽  
Organizational Development ◽  
Small Businesses ◽  
Online Marketing ◽  
Real Estate Industry ◽  
The Real Estate ◽  
High Rise ◽  
Business Dynamics ◽  
Industry Experience

The COVID-19 pandemic has changed the business dynamics for many organizations globally. This paper examines the demonstration of adaptable strategic leadership and marketing towards online and digital marketing approaches of a newly developed waterfront high rise condominium complex. As a result of COVID-19, business sales projections are off by 85%. This paper explores organizational development intervention practitioner-based applied qualitative action research that makes recommendations on the most resourceful options in which small businesses can attract customers and boost sales even with the pandemic. For this case study, the name Moreso, a fictitious name, will be used to respect the organization that provided the data used and approved the ability to publish these findings' privacy and intellectual capital. This research approach's value in this instance is built on the reality that many similar small businesses in the real estate industry experience these same dynamics because of COVID-19 but have no starting framework on how to respond.

Study on Business Integration Strategy for Real Estate Development

2013 ◽  
Vol 838-841 ◽  
pp. 3135-3141
Author(s):  
Yi Yong Lin ◽  
You Song Wang
Keyword(s):  
Real Estate ◽  
Cost Model ◽  
Market Competition ◽  
Business Management ◽  
Real Estate Industry ◽  
The Real ◽  
Real Estate Enterprise ◽  
The Real Estate ◽  
Management Capacity ◽  
Product Optimization

Based on the features of the real estate industry, a cost model was established for analyze integration strategies. The analysis results show that a real estate enterprise should give a priority to integration of the business activities, of which the costs themselves are not large but which will greatly influence the whole project and other development business activities; and that the integration in a real estate enterprise is influenced by the product optimization degree, the business management capacity, and the degree of market competition. The integration in the real estate industry is influenced by the product optimization degree and the business management capacity, but it has nothing to do with the degree of market competition.

scholarly journals Research on the Influence of Real Estate Development on Private Investment: A Case Study of China

2018 ◽  
Vol 10 (8) ◽  
pp. 2659 ◽  
Author(s):  
Jiangtao Li ◽  
Jianyue Ji ◽  
Huiwen Guo ◽  
Lei Chen
Keyword(s):  
Real Estate ◽  
Generalized Method Of Moments ◽  
Private Investment ◽  
Medium Size ◽  
Real Estate Development ◽  
Real Economy ◽  
Real Estate Industry ◽  
The Real ◽  
The Real Estate ◽  
Investment In China

Private investment in China, as a developing country, is an important source of financing for Chinese SMEs (Small and Medium-Size Enterprises) and has played a major role in the development of the real economy. However, in 2016, the growth rate of private investment in China dropped from 10.18% to 3.17%, which had a significant impact on the real economy. At the same time, China’s real estate market has developed rapidly, attracting a large number of capital inflows. The relationship between real estate development and private investment in China is worth considering. This study first, theoretically analyzes the influence mechanism of real estate industry on private investment, pointing out that within a modest development range, the development of real estate industry can promote private investment through the industrial linkage, urbanization, and balance sheet effects, but when real estate is overdeveloped, it has an inhibitory effect on private investment through vampire effect, raising costs and reducing demand effect. In other words, real estate has different effects on private investment in different developmental periods. Therefore, there is a non-linear relationship between the two variables. Second, the relevant provincial panel data of 31 provinces in mainland China from 2003 to 2015 were selected. Using the dynamic panel system Generalized Method of Moments (GMM), this study estimated the correlation between real estate development and private investment. The empirical results showed that the development of the real estate industry has a significant impact on the level of private investment; the two showing an “inverted U-shaped” relationship. At present, in some provinces in China, the real estate industry has exceeded the inverted U-shaped threshold. To boost the vitality of private investment in promoting real economic growth, the development of the real estate industry should be restricted, and house prices should be properly regulated.

Sign in / Sign up

Export Citation Format

Share Document