Research on CRM Based on SCM: A Case Study of HC Company

2011 ◽  
Vol 58-60 ◽  
pp. 209-214
Author(s):  
Wei Han ◽  
Wei Zou ◽  
Hou Qing Wei

The paper is concentrated on the case of HC Company providing steel material and other related service to vehicle and supporting manufacturers. Based on the analyzing the characteristics of the Supply Chain structure, which HC Company belongs to and plays the role both “Supplier” and “Core Business”, the special demand of CRM based on the SCM was put out to enhance the customer relations and to optimize the resource allocation.

2018 ◽  
Vol 21 (6) ◽  
pp. 520-533 ◽  
Author(s):  
Amir Hossein Nobil ◽  
Sajjad Jalali ◽  
Seyed Taghi Akhavan Niaki

Author(s):  
Burcu B. Keskin ◽  
Emily C. Barbee

In this case study, we consider the design and redesign of an omni-channel supply chain, following a merger of two existing companies. Prior to the merger, each company has their existing supply chain and operational strengths. Specifically, one company is a more established brick-and-mortar chain and the other is a web-based, e-commerce retailer. Postmerger, they need to evaluate the supply chain structure in terms of sales channels, distribution and fulfillment strategies, and inventory management (especially for three specific groups of products). The case study presents information regarding the market conditions that forced the two companies to merge and offers information to evaluate two competing proposals from senior executives regarding navigating the integration of the online and physical supply chains. The case article discusses the role of this integrated problem within a supply chain management or an inventory management course. In the case article, we present a literature review regarding the positioning of the posed problem among the existing works. We also highlight our experiences in teaching the case. The case “Teaching Note” presents a number of discussion questions depending on the usage of the case, offers answers to specific discussion questions, and provides guidance regarding classroom discussion. We also have a complementary Microsoft (MS) Excel template that can be shared with students and a complete MS Excel spreadsheet presenting the solutions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mikihisa Nakano ◽  
Kazuki Matsuyama

Purpose The purpose of this paper is to discuss the roles of a supply chain management (SCM) department. To achieve that, this study empirically examines the relationship between internal supply chain structure and operational performance, using survey data collected from 108 Japanese manufacturers. Design/methodology/approach Based on a literature review of not only organizational theory but also other fields such as marketing, logistics management, operations management and SCM, this study focused on two structural properties, formalization and centralization and divided operational performance to firm-centric efficiency and customer-centric responsiveness. To examine the analytical model using these dimensions, this study conducted a structural equation modeling. Findings The correlation between centralization of operational tasks and centralization of strategic tasks, the impacts of centralization of both tasks on formalization and the effect of formalization on responsiveness performance were demonstrated. In addition, the reasons for formalization not positively influencing efficiency performance were explored through follow-up interviews. Practical implications Manufacturers need to formalize, as much as possible, a wide range of SCM tasks to realize operational excellence. To establish such formalized working methods, it is effective to centralize the authorities of both operational and strategic tasks in a particular department. In addition, inefficiency due to strict logistics service levels is a problem that all players involved in the supply chain of various industries should work together to solve. Originality/value The theoretical contribution of this study is that the authors established an empirical process that redefined the constructs of formalization and centralization, developed these measures and examined the impacts of these structural properties on operational performance.


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