Residual word power

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Word of mouth reviews are still critically relevant to everyone involved in sales, even B2B suppliers. Digital sales channels should be utilized in order to collect word of mouth reviews in order to bolster the numbers of quotes received and the connected boost in business. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Natural knowledge of Smart bioinformatics to reduce tasks without added value or human contact in a pandemic

The goal this article about use Natural knowledge of bioinformatics and digitalization is that the use of technological innovations within the business context with a major influence on product, services, business processes, sales channels, and supply channels. The associated potential advantages include, among others, increased sales or productivity, innovations in price creation, and new sorts of client interaction. Global enterprises are facing supply chain issues, consequently potentially higher operational costs, lower inventory and the prospects of lower demand will be reluctant to disburse resources and time to connect in M&A and financing activities, predominantly if valuations of targets remain high. Digitalization of supply chain (SC) could be a way that companies can start to strategize and accomplish trade strength against supply chain disturbance. Main focus of this chapter: Digitalization enhances prosperity, Digitalization will alter labor markets, Digitalization impacts business models, Factors influencing digitalization in SC, Impediments of digitalization in SC etc.

Range of goods in framework of agricultural enterprise management

The study of the product range of the enterprise, in particular, the agricultural ones, is one of the priority areas. Maintaining a stable demand for reduced goods is an obligatory condition for strategizing activities, a guarantee of development. The presented research reflects the theoretical foundations of enterprise management, in terms of building a strategy; the assortment features for both commodity and trade ones are disclosed; the authors highlighted the specifics of agricultural production through strategic management and its goal setting. In the main part of the work, there is a block focused on the study of the assortment within the framework of the agricultural enterprise management, based on the product range optimization. This is supported by the conclusions that this approach is a source of diversification of an agricultural enterprise production activity and takes into account both the existing market needs and the capabilities of the enterprise itself when creating the necessary conditions for its development, ensuring competitiveness not only in local markets, but also includes a possibility to expand its market zone. The assortment of goods was studied in a separate block on the example of a specific agricultural enterprise - the greenhouse complex JSC “Sukhovskiy”, a member of the Siberian agricultural complex of the brand “Em Rodnoe”. The assessment of the main economic indicators of the activities of JSC “Sukhovskiy” was carried out. For the purpose of practical testing of the developed directions of strategizing the product range of JSC “Sukhovskiy”, there was proposed a variant of its expansion by introducing roses into the “line” of production as the most popular and demanded flowers in high demand among the population. In addition, the agrotechnology of this production in the conditions of a greenhouse economy is shown, possible sales channels for finished products are proposed, the costs of the “rose” assortment line are structured and the predicted economic effect from the implementation of the proposed measures is calculated.

Innovation and selection of family farms’ marketing channels in Henan Province under the “Internet+” environment

With the continuous improvement of China’s market economy and the intensification of global integration trends, the relationship between the supply and demand of China’s agricultural products has also undergone significant changes. From the previous short supply to the current oversupply, the sales of agricultural products have become a key factor restricting the development of the Chinese rural economy. Solving the problem of agricultural sales has become the internal driving force to promote the steady development of family farms, which is also the fundamental purpose of this paper. Therefore, this paper makes an empirical analysis of the factors influencing the choice of agricultural products’ sales channels among 170 family farms in Henan Province using a logistic regression model. The results show that selling agricultural products from family farms to consumers, enterprises, and large sales households are the main sales channels, accounting for 17.3%, 15.3%, and 15.2% respectively. The proportion of Internet sales ranks seventh among the eight channels, which has not been widely recognized. The regression results and assumptions are verified. The brand and certification of family farms’ agricultural products, business form of a farm, and understanding of the Internet have a significant impact on the choice of sales channels. According to the weight of influencing factors, the paper puts forward four suggestions for the selection and innovation in sales channels of family farms’ agricultural products. AcknowledgmentThis study is funded by The National Social Science Fund of China (grant no: 19BJ1Y144).

PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media. Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.

Research on Online Shopping Demand of Chinese Elderly under the Background of Aging

Firstly, this paper analyzes the main characteristics of China's elderly consumer market. Secondly, it analyzes the changes of the elderly consumer market from environmental and psychological factors. Thirdly, it analyzes the problems existing in China's online shopping market for the elderly. The study found that there are many problems in China's elderly market, including lack of pertinence of market products, complex operation, chaotic market order, many after-sales problems and so on. Finally, the following countermeasures and suggestions are put forward to promote the healthy development of the elderly consumer market: by expanding the development scope, creating the elderly model of online shopping platform, strengthening supervision and broadening sales channels, we can bring a more comfortable online shopping experience for the elderly group.

TECHNOLOGIES FOR DIGITALIZATION OF DISTRIBUTION CHANNELS: THE ATTITUDE OF THE NEW GENERATION OF RUSSIAN BUYERS

At the moment, there is an active introduction of digital technologies into distribution channels. The digitalization of sales channels in Russia has created objective prerequisites for the development of collaboration marketing, the use of which involves the inclusion of channel partners in marketing work, network activity, and the provision of content and assets. In these conditions, it is important to understand the attitude of the most promising category of buyers (youth) to these processes. Therefore, this study is devoted to identifying consumer attitudes towards the introduction of digital technologies into the distribution channels of the Russian Federation. This article assesses the opinion of young Russian consumers regarding the digitalization of distribution channels. The result of the study is to test a number of author's hypotheses regarding the preferences of young Russian consumers in relation to online and offline purchases. According to the results of the conducted field research, it can be concluded that the risk of the disappearance of offline trade remains rather low. The study found that modern consumers are aware of e-commerce services and have high confidence in them, and they often make their purchases through marketplaces. However, despite the increased demand for online shopping, which is due to the coronavirus pandemic, consumers do not allow for a complete crowding out of traditional stores. The respondents are more likely to purchase only pre-selected and seasonal goods, while everyday goods, periodicals and limited-choice goods are still more likely to be purchased by modern consumers in offline stores.

Ecological Approach for the Evaluation of Structure and Sustainability in the Tourism Industry

Badaling is the main tourism area in Beijing. The development of tourism has generated considerable economic benefit in this region, but the tourism industry also brought considerable environmental pressure. To obtain a targeted upgrade plan for metropolitan tourism industry, static and dynamic analysis methods were used to quantitatively estimate the structure of the tourism industry in this region. In addition, the ecological footprint and ecosystem capacity models were used to evaluate the sustainable development of tourism. The results show that: (1) The structure of tourism in Badaling is better than that of Beijing, but the growth rate of tourism earnings is slower than the average value in Beijing. Overall, the region lacks competitiveness and the tourism industry in the area is in dire need of an upgrade; (2) the total ecological footprint due to tourism in the Badaling region is 381,098.28 hm2, and the ecosystem capacity is 4509.61 hm2. It is in an obvious ecological deficit, and the development of the tourism industry is unsustainable. To relieve the pressure on the ecology in the Badaling region, we propose four policy suggestions: (1) develop disadvantaged sectors and enhance tourism industry competitiveness, (2) boost tourist transportation revenues relying on the Winter Olympic Games, (3) grow cultural and creative products and expand sales channels, and (4) strengthen inter-regional cooperation and alleviate local ecological pressure.

Development Trend of Smart Home Industry A case study of Haier Smart Home

In recent years Smart Home appliance is a research hotspot in the home appliance industry. It is the product of a series of high-end technologies such as the Internet of Things, 5G, and AI, and is in the growth stage of the product life cycle. In this paper, the PESTAL analysis method and Porter's Five Forces model are used to analyze the environment and competition in the Chinese smart home industry. It is found that the generation of Smart Home conforms to the upgrading of social demand and economic development, so it is supported by the government. However the industry now lacks a unified technology connector, resulting in the fragmentation and isolation of current products from different producers. This paper also takes Haier Smart Home as an example, focusing on its analysis of product logic chain and of financial status. Through the establishment of seven brands, Haier Smart Home has created a perfect product system, which can meet the multi-level demand of middle and high-end, and ranks high in sales. Contrast to its competitors, Haier Smart Home's complex ownership structure and overlapping sales channels do harm to the efficiency of its operation, which eventually result in a low-profit margin, but its sales are high, and asset turnover also maintains at a good level, so the company overall operation is in good condition, and its future growth space is large.

Research on retail channel decisions considering consumer’s fairness concern

Online retailing provides alternative shopping channels, where the retail platform can either let manufacturers directly sell to consumers or open a self-operated channel, or even both. Regardless of sales channels, consumers often pay attention to the income gap between themselves and enterprises (named consumer's fairness concern). In this work, we explore how consumers’ fairness concerns affect the optimal decisions of both manufacturer and retail platform under different retail channel modes (single-channel mode and mixed-channel mode). The results show that consumer’s fairness concern has a negative impact on the retail price under low production cost in single-channel mode, while the retail prices in mix-channel mode are jointly determined by consumer’s fairness concern and revenue sharing ratio. Besides, if the market channel mode has not yet formed, the retail platform can choose either a self-operated channel or manufacturer consignment channel, depending on the consumer’s fairness concern level and revenue sharing ratio. By contrast, if the market channel mode has already been formed, the retail platform should make effort to reduce consumer’s fairness concern if only the self-operated channel exists, while maintain consumer’s fairness concern and revenue sharing ratio at a moderate level if there exist mixed channels.