scholarly journals Open innovation and user s involvement in new product development: a case study in the automotive sector

2013 ◽  
Vol 11 (1) ◽  
pp. 49-55 ◽  
Author(s):  
Sérgio Ricardo Mazini ◽  
José Alcides Gobbo Junior ◽  
Daniel Jugend ◽  
Sérgio Luis da Silva
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Open Innovation ◽  
New Product ◽  
Automotive Sector

OUTSOURCING OF NEW PRODUCT DEVELOPMENT AND THE OPENING OF INNOVATION IN MATURE INDUSTRIES: A LONGITUDINAL STUDY OF FIAT DURING CRISIS AND RECOVERY

2011 ◽  
Vol 15 (01) ◽  
pp. 69-93 ◽  
Author(s):  
LUCIANO CIRAVEGNA ◽  
GIULIANO MAIELLI
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Vertical Integration ◽  
Open Innovation ◽  
New Product ◽  
Technology Industry ◽  
Market Shares ◽  
Dramatic Decline ◽  
First Time

During the 1990s mature industries, such as car manufacturing, restructured their production and innovation processes, changing from vertical integration to high outsourcing. Open innovation is antithetic to vertical integration. Analyzing whether this restructuring influenced the emergence of open innovation is an important step towards improving our understanding of open innovation (Chesbrough and Crowther, 2006). During the 1990s, Fiat, one the largest European car producers, increased the extent to which it involved external firms in new product development (NPD). Unlike its competitors, Fiat outsourced the NPD of core products, resembling the opening of innovation that "radical innovators" implement in high technology industry (Laursen and Salter, 2006, 137). However, it failed to transition towards open innovation because its "opening" to external firms also entailed downsizing in-house NPD divisions, which caused a "hollowing out" of its knowledge (Becker and Zirpoli, 2003). The products developed through this system did not perform well. After a dramatic decline in market shares, Fiat changed its NPD system: it reduced outsourcing of NPD, whilst opening it to customers for the first time. This contributed to the development of highly successful models, which fuelled Fiat's recovery after 2004. The paper explains the Fiat case by looking at the drivers of its organizational changes from a historical perspective. It argues that Fiat's cost-cutting routines, developed because of its intangible specialization in small vehicles, explain why it opened NPD to suppliers but failed to adopt open innovation. The case study is relevant for the study of open innovation because it provides evidence of the relationships between outsourcing and open of innovation in a mature industry that went through a profound process of restructuring during the 1990s.

Concurrent Engineering Assessment: A Proposed Framework

1996 ◽  
Vol 210 (4) ◽  
pp. 321-328 ◽  
Author(s):  
J Poolton ◽  
I Barclay
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Concurrent Engineering ◽  
Research Study ◽  
New Product ◽  
Using Data ◽  
Past Experiences ◽  
Depth Interviews

There are few studies that have found an adequate means of assessing firms based on their specific needs for a concurrent engineering (CE) approach. Managers interested in introducing CE have little choice but to rely on their past experiences of introducing change. Using data gleaned from a nine month case study, a British-wide survey and a series of in-depth interviews, this paper summarizes the findings of a research study that examines how firms orientate themselves towards change and how they go about introducing CE to their operations. The data show that there are many benefits to introducing CE and that firms differ with respect to their needs for the CE approach. A tentative means to assess CE ‘needs’ is proposed which is based on the level of complexity of goods produced by firms. The method is currently being developed and extended to provide an applications-based framework to assist firms to improve their new product development performance.

The role of new product development briefs in implementing sustainability: A case study

2010 ◽  
Vol 27 (3-4) ◽  
pp. 172-182 ◽  
Author(s):  
Effrosyni Petala ◽  
Renee Wever ◽  
Chris Dutilh ◽  
Han Brezet
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product

Development of Food Packaging through TRIZ and the Possibility of Open Innovation

2021 ◽  
Vol 7 (4) ◽  
pp. 213
Author(s):  
Harry Jeong ◽  
Seunggu Lee ◽  
Kwangsoo Shin
Keyword(s):  
Product Development ◽  
Elderly People ◽  
New Product Development ◽  
Consumer Research ◽  
Open Innovation ◽  
Food Packaging ◽  
Universal Design ◽  
New Product ◽  
Improvement Plan ◽  
Starting Point

As the aging population increases, the need for new product development (NPD) for elderly-friendly food packaging is also increasing. Through the use of consumer research, this study derived the following problems when elderly people use food packaging: “The contents easily overflow when holding the container”, “It is hard to pour”, “Remnant remains after pouring”, and “It is hard to use a straw”. To address these problems, this study applied the following principles of TRIZ: principle 1 (segmentation) and principle 22 (blessing in disguise). In order to materialize the improvement plan, this study developed an elderly-friendly pouch-based packaging from the perspective of universal design. This study shows that it is possible to use the TRIZ technique in the NPD of food packaging, and that it is possible to secure commercial competitiveness from the view of universal design. This study is expected to serve as a starting point for further study on the NPD of elderly-friendly food packaging.

New Product Development for Green and Low-Carbon Products—A Case Study of Taiwan's TFT-LCD Manufacturer

2011 ◽  
Author(s):  
Chun-Yu Lin ◽  
Amy H. I. Lee ◽  
Ilias Kotsireas ◽  
Roderick Melnik ◽  
Brian West
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Low Carbon

Market Driving Digital NPD Method Based on Reverse Engineering and Rapid Prototyping Technology

2012 ◽  
Vol 452-453 ◽  
pp. 253-257 ◽  
Author(s):  
Li Lin ◽  
Xian Sheng Ran ◽  
Tian Hong Luo
Keyword(s):  
Product Development ◽  
Rapid Prototyping ◽  
Reverse Engineering ◽  
New Product Development ◽  
Positive Impact ◽  
New Product ◽  
Development Method ◽  
Market Driving ◽  
Npd Performance

This study extends the new product development (NPD) to a new field; Market Driving Digital New Product Development Method is addressed in this paper, which is based on reverse engineering and rapid prototyping technology. This study finds that the higher the effort on marketing-R&D process, the less possible it might encounter risk. Thus, a better NPD performance can be achieved by market driving Digital NPD method (MDDNPD).A case study of All-Terrain Vehicle (ATV) is used to illustrate the new method. We believe that the proposed methodology will have a positive impact on the future new product development.

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