MARKET INFORMATION MANAGEMENT IN PRODUCT DESIGN

2016 ◽  
Vol 14 (1) ◽  
pp. 47-56
Author(s):  
Silvia G. Costa ◽  
Fabiane Wolff
Keyword(s):  
Product Design ◽  
Information Management ◽  
Market Information

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

2016 ◽  
Vol 50 (12) ◽  
pp. 2077-2102 ◽  
Author(s):  
Michael T. Krush ◽  
Raj Agnihotri ◽  
Kevin J. Trainor
Keyword(s):  
Marketing Strategy ◽  
Information Management ◽  
Strategy Implementation ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Market Information ◽  
Content Type ◽  
Management Capability ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to focus on the value of marketing dashboards, a key area of interest for scholars and practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market information management capability. Additionally, the research analyzes the impact of the firm’s internal structure on the relationship between marketing dashboards and the outcomes. Design/methodology/approach A conceptual model grounded in the knowledge-based view of the firm is tested. The research uses survey data collected from marketing professionals employed within business-to-business firms. Data from the key informants are analyzed using structural equation modeling. Findings The results demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information management capability. Centralization exhibits a negative moderating effect, and formalization exhibits a positive moderating effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy implementation speed and market information management capability are related to market performance. Originality/value Through the examination of main and moderating relationships, this paper demonstrates that marketing strategy implementation speed and market information management capability are key integration mechanisms that leverage the marketing dashboard resources.

Design of Labor Market Information Management System

2013 ◽  
Vol 5 (6) ◽  
pp. 604-612
Author(s):  
Xu Zhikun ◽  
Gao Yabin ◽  
Jiao Weiting ◽  
Zhang Yuhong
Keyword(s):  
Labor Market ◽  
Information Management ◽  
Management System ◽  
Information Management System ◽  
Market Information

Relationship between foreign agent operations and performance in SME exporters

2017 ◽  
Vol 21 (4) ◽  
pp. 274-291
Author(s):  
Se-Hwa Ahn
Keyword(s):  
Information Management ◽  
Export Performance ◽  
Market Information ◽  
Foreign Agent ◽  
Content Type ◽  
Mediating Role ◽  
Adaptive Capability ◽  
And Performance ◽  
The Relationship

Purpose The purpose of this paper is to examine the effects of small and medium-sized enterprises’ (SMEs) foreign agent operations on their international performance. This study thus investigates a mechanism in which market information obtained through agents is interpreted, transformed and applied for decision making and presents outcomes. In particular, the study focuses on the mediating role of adaptive capability on the relationship between market information management and export performance. Design/methodology/approach Drawing upon the theories of knowledge-based view and contingency paradigm, a research model is developed for linking the key constructs of foreign agent operations, information management, adaptive capability and performance. Structural equation modeling is applied for testing the model using data collected from a sample of 152 Korean SME exporters. Findings The results indicate that a firm’s operation quality of foreign agents strongly affects the quality of market information management which consequently impacts export performance. In the relationship between market information management and export performance, in particular, adaptive capability is found to play a mediating role. This implies that export performance is, for the most part, achieved by the mediation of adaptive capability, although market information leads directly to export performance to some degree. The results also confirm the existence of reciprocal causation between a firm’s export performance and foreign agent operations. The finding suggests that the outcome of SME export performance continues to provide feedback to its operations of foreign agents and consistently influence each other. Originality/value This study makes an important contribution to the body of export literature by identifying the mediating effects of adaptive capability on the relationship between market information management and export performance. In addition, the results create a recursive model for SME export performance by verifying the reciprocal relationship between export performance and operating with agents. This study thus helps extend understanding of international operations through foreign agents in the SME context.

Investigating open innovation strategies and firm performance: the moderating role of technological capability and market information management capability

2020 ◽  
Vol 35 (1) ◽  
pp. 23-39 ◽  
Author(s):  
Suqin Liao ◽  
Lihua Fu ◽  
Zhiying Liu
Keyword(s):  
Firm Performance ◽  
Information Management ◽  
Open Innovation ◽  
Technological Capability ◽  
Market Information ◽  
Content Type ◽  
Management Capability ◽  
Innovation Strategies ◽  
The Relationship

Purpose This study aims to assess how firm functional capability moderates the relationship between two types of open innovation and performance, with a special focus on the role of technological capability and the join effect market information management capability. This paper develops and tests a research model, which assesses how the performance implications of two open innovation forms are shaped by the technological capability and how such an effect is contingent on market information management capability. Design/methodology/approach Survey data were collected from 238 Chinese high-tech enterprises. Structural equation modeling and linear regression were used to test the data. Then, the main research questions were answered. Findings Empirically results show that technological capability strengthens the influence of inbound open innovation on firm performance. However, the moderate effect of technological capability on the relationship between outbound open innovation and firm performance remains unsupported. A higher technological capability with a high level of market information management capability increases the efficacy of outbound open innovation in gaining superior performance. Additional analysis shows that when firms implement inbound activities and possess a strong technological capability, they will achieve higher performance if they possess a moderate level of market information management capability, compared with a high or low level. Originality/value This paper provides new evidence on the benefits of different open innovation strategies on firm’s performance and, more importantly, the specific firm-level contingencies (technological capability and market information management capability) under which these benefits are more likely to be enhanced. It clarifies what the capabilities are and how they interact to foster the robust open innovation strategies, which sheds new light on the boundary conditions that affect the open innovations–firm performance relationship.

Landed property market information management and access to finance

2010 ◽  
Vol 28 (4) ◽  
pp. 228-244 ◽  
Author(s):  
Raymond T. Abdulai ◽  
Felix N. Hammond
Keyword(s):  
Information Management ◽  
Market Information ◽  
Property Market ◽  
Access To Finance
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