Pro- foreign consumption phenomenon in Africa: insights from Nigeria

Keyword(s):  
2021 ◽  
Vol 40 (82) ◽  
pp. 193-226
Author(s):  
Carolina Román Ramos ◽  
Andrés Rius

Throughout the world, stable regional patterns relating to private savings are hard to access. This article revisits the hypothesis that, as there is evidence of emulation patterns between consumers, there might be international (macroeconomic) “emulation”. We test demonstration effect theories exploiting international data on savings, incomes, and means of global exposure. We use two methods of media communication given that their penetration peaked at different times in the sample period: TV and internet were a means of discovering foreign consumption standards. With the resulting country panels, we find some evidence in favour of a statistically significant negative association for the demonstration effect.


Africa ◽  
1953 ◽  
Vol 23 (4) ◽  
pp. 274-284 ◽  
Author(s):  
Kenneth Little

Opening ParagraphA visitor to West Africa today will find most of the conventional trappings of a western civilization. He can travel on trains and in motor-cars and airplanes, and stay at rest-houses equipped with electric light and a flushed toilet. He can visit African homes furnished in the latest western style in which there is refrigeration and cooking is done by electricity. He will see Africans working in shops, offices, and factories, growing crops for foreign consumption, and leasing and renting land. He will visit churches and schools, play outdoor games, attend dances, performances of amateur dramatics, baby shows, and buy a flag for charity—all these activities being organized by Africans. On the other hand, he will also see a majority of Africans living in huts of wattle and daub and of grass, herding cattle, and cultivating their farms and plots with home-made implements, pounding their food in mortars, crossing rivers in dug-out canoes, dancing to the music of wooden drums, and worshipping ancient gods and spirits.


2014 ◽  
Vol 9 (2) ◽  
pp. 176-210 ◽  
Author(s):  
Louis Clerc

Summary In October 1988, an ordinance of the Finnish government created the Committee for International Information (Kansainvälisen tiedottamisen neuvottelukunta, or Kantine). Kantine came as the last of a series of Cold War efforts to centrally define an image of Finland fit for foreign consumption, and to establish the communication methods through which state authorities and their partners could use this image as an economic and political asset. Established under the coordination of the Finnish Ministry of Foreign Affairs, Kantine acts as a window into the evolution of Finnish national image management and its state at the end of the Cold War. However, the context of the late 1980s and the desire of Kantine’s members to use the committee as the platform for a ‘wide societal debate on Finland in the twenty-first century’ gave it a broader scope than other ‘national image committees’ that had preceded it since 1945. This article will place Kantine in the evolution of Finland’s national image management and image policy, and will summarize its work and consequences.


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