A AUTOEXPOSIÇÃO DE PRATICANTES DE EXERCÍCIOS FÍSICOS COMUNICADA EM REDES SOCIAIS E SUA RELAÇÃO COM O CONSUMO

This research proposes to understand the relationship between the self-exposure of physical exercise practitioners on social media communication and consumption. To this end, we sought to identify the motivations for selfexposure of physical exercise practitioners on social media; identify the types of products consumed that are related to self-exposure on social media and verify the influence between self-exposure of physical exercise practitioners on social media and consumption. Qualitative research was applied, aided by semistructured interviews and by the projective autodriving technique. Twelve men who practice physical exercises in gyms were interviewed. Three categories emerged from the results: exhibitionism, encouraging healthy living and personal fulfillment as antecedents for the self-exposure of physical activity practitioners on social media, and the consumption of food, electronic, sports clothing, applications, and software products was identified, as a way to help the best image that will be exposed. Through the development of a framework, it was found that the self-exposure of the image influences both self-consumption and the consumption of followers. In addition, the concept of conspicuous consumption was broadened by relating the exposure of the conquest of the fitness body as an acquired good that provides social status.

Mass media communications and their impact on young people

The article discusses theoretical approaches to the definition of the concept of “media communication”, presents the characteristics of the generalized classification of theories of mass communication. It is established that in the course of historical development, specific signs of media communications were formed in certain socio-economic and political conditions. According to the results of a study conducted in 2021, in order to influence social networks on young people, positive and negative effects of social networks as the most popular modern mass media have been established. The author substantiates the effectiveness of gatekeeping as the main method of reducing the influence of social networks on young people, which consists in the development of a message filtering system in media communications.

Visually Improved Digital Media Communication Using Virtual Reality Technology and Digital Twin

Virtual reality (VR) has advanced as a collaborative, realistic, and creative computation technique in recent decades. With organizations becoming digitally more focused and employees’ experience changed by technology, manager’s face and continue to confront several obstacles in the digital transformation process. Recent advances in information integration have been made possible by implementing the improved digital twin (DT) paradigm and its use in the workspace. To solve these problems, simulated convergence, realistic dynamic computational decision-making, and other tools are effective. This helps to complete activities with physical models and records. Thereby, this paper presents a Visually Improved Digital Media Communication Framework (VIDMCF) using VR technology and DT. Incorporating all information, displaying the whole procedure, avoiding challenges, closing loops, optimizing repetitive processes, and making complex decisions in real-time can be aided by reproducing physical systems in the virtual design and adding VR and digital mirror twin to the output of digital media. The proposed model can achieve connectivity and convergence among the realistic atmosphere and the digital environment’s virtual system in cyber-real-space harmony over the life cycle.

Indigenous Language Media, Communication, and Sickle Cell Disorder

The importance of health communication and information cannot be over emphasized especially with issues related to sickle cell disorder. Sickle cell disorder, common among Africans, has a lot of myths and misconceptions tied to it, so this chapter unearths and explores how indigenous communication can facilitate learning and understanding of the disorder majorly in rural areas and some urban areas where knowledge of the disorder is assessed low using the focus group discussion. It also reveals the importance of incorporating indigenous language and communication techniques in increasing awareness and eradicating stereotypes as regards sickle cell disorder. The findings of this chapter reflect that misinformation occurs due to lack of proper understanding of language used in sickle cell health communication-related issues. Hence, this chapter proposes that health education about the concept of SCD should be executed majorly in indigenous languages and through the indigenous media platforms.

Social Media Marketing of Brands in the COVID-19 Pandemic

This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.

Between Moral and Climate Crisis

This chapter identifies four main themes in the literature on media communication of climate change, which represent an interesting object of analysis for scholars who focus on moral panics' application. The combination of both the processual model and the attributional model to interpret the results of this literature review shows that during its emergence, climate change was polarised between “advocates” and “deniers” of both its existence and anthropogenic causes. This division has progressively shifted towards the consequences of climate change and need for action against it. Two distinct moral panics are identified. One is rooted in sceptical arguments and seems to work “in reverse” by emphasising the “uncertainty” around the phenomenon and its impacts. A second one is triggered by climate change supporters, who emphasise that climate change threatens life on the planet and that the current social practices need regulation and control.

Feminist Hashtags in Pandemic Times

Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag activism is one of the areas that is gaining particular attention from academics and the overall society. The focus of this chapter is hashtag attributes. Particularly, it analyses and compares four hashtags related to violence against women that circulated on social networks during the COVID-19 pandemic: #16Days, #IsolatedNotAlone, #womensupportingwomen, and #NiUnaMenos. The chapter highlights important aspects to increase the effectiveness of communication with the use of hashtags.