Digital Channels and Social Media Management in Luxury Markets

2017 ◽  
Author(s):  
Fabrizio Mosca ◽  
Chiara Civera
Keyword(s):  
Social Media ◽  
Media Management ◽  
Social Media Management ◽  
Digital Channels

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

Social Media Management bei der EnBW Energie Baden-Württemberg AG

2011 ◽  
pp. 477-490
Author(s):  
Jens J. Martin ◽  
Anna Dietrich ◽  
Klaus-Jürgen Schilling
Keyword(s):  
Social Media ◽  
Media Management ◽  
Social Media Management

scholarly journals Social Media and the Virality of Risk: The Risk Amplification through Media Spread (RAMS) Model

2015 ◽  
Vol 12 (3) ◽  
Author(s):  
Santosh Vijaykumar ◽  
Yan Jin ◽  
Glen Nowak
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Media Management ◽  
Social Amplification Of Risk ◽  
Health Authorities ◽  
Public Health Authorities ◽  
Risk Framework ◽  
Risk Amplification ◽  
Social Media Management ◽  
Rams Model

AbstractSocial media have transformed traditional configurations of how risk signals related to an infectious disease outbreak (IDO) are transmitted from public health authorities to the general public. However, our understanding of how social media might influence risk perceptions during these situations, and the influence of such processes on ensuing societal responses remains limited. This paper draws on key ideas from the Social Amplification of Risk Framework (SARF), Socially Mediated Crisis Communication (SMCC) model and a case study of the US Centers for Disease Control and Prevention’s (CDC) social media management of the 2009 H1N1 pandemic to propose a new conceptual model. The Risk Amplification through Media Spread (RAMS) model brings clarity to the new complexities in media management of IDOs by delineating the processes of message diffusion and risk amplification through communication channels that are often highly integrated due to social media. The model offers recommendations for communication priorities during different stages of an IDO. The paper concludes with a discussion of the RAMS model from theoretical and applied perspectives, and sets the direction for future conceptual refinement and empirical testing.

#SWO332: Twitter as a Tool for Encouraging BSW Student Engagement in Policy

2020 ◽  
Vol 25 (1) ◽  
pp. 19-30
Author(s):  
Susan R. Wysor Nguema ◽  
Casey Bohrman ◽  
Lizette Lewis ◽  
Rossy Linares
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Social Policy ◽  
Faculty Members ◽  
Teaching Tool ◽  
Media Management ◽  
Entry Level ◽  
Social Media Management

Historically, literature on using social media in the classroom has focused on ethical uses in practice or on classroom policies for students using different platforms. However, there is an emerging body of literature providing guidance on using social media as a teaching tool. This article, co- written by two faculty members and two BSW students, provides an example of how Twitter can be used in an entry- level social policy course to engage students, teach important skills in social media management, and expand opportunities and networks. Perspectives on experiences from both faculty members and students are shared.

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