The Heart of the Matter in Advertising Ethics

Media Ethics ◽  
2020 ◽  
pp. 278-280
Author(s):  
Clifford G. Christians ◽  
Mark Fackler ◽  
Kathy Brittain Richardson ◽  
Peggy J. Kreshel
Keyword(s):  
Advertising Ethics

DTC drug advertising ethics: laboratory for medical marketing

2013 ◽  
Vol 7 (4) ◽  
pp. 374-390 ◽  
Author(s):  
Michael Mackert ◽  
Marie Guadagno ◽  
Amanda Mabry ◽  
Lindsay Chilek
Keyword(s):  
Advertising Ethics ◽  
Drug Advertising

Research on Advertising Ethics: Past, Present, and Future

1994 ◽  
Vol 23 (3) ◽  
pp. 5-15 ◽  
Author(s):  
Michael R. Hyman ◽  
Richard Tansey ◽  
James W. Clark
Keyword(s):  
Advertising Ethics

Advertising Ethics in the Social Media Age

2016 ◽  
pp. 64-81
Author(s):  
Tanses Yasemin Gülsoy
Keyword(s):  
Social Media ◽  
New Media ◽  
Advertising Ethics ◽  
Ethical Concerns ◽  
Ethics Research ◽  
The Social ◽  
Wide Range ◽  
Social Media Advertising

Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general. New media tend to give rise to new ethical situations. This chapter aims to examine the issue of advertising ethics in the social media and offer suggestions for resolving some of the ethical concerns raised by social media advertising.

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