DTC drug advertising ethics: laboratory for medical marketing

2013 ◽  
Vol 7 (4) ◽  
pp. 374-390 ◽  
Author(s):  
Michael Mackert ◽  
Marie Guadagno ◽  
Amanda Mabry ◽  
Lindsay Chilek
Keyword(s):  
Advertising Ethics ◽  
Drug Advertising

Research on the Effects of Over-the-Counter Drug Advertising

1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter
Keyword(s):  
Drug Misuse ◽  
Pharmaceutical Advertising ◽  
Drug Usage ◽  
Over The Counter ◽  
Drug Advertising ◽  
The Social ◽  
The Media ◽  
Commercial Advertising ◽  
The Impact

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.

Direct-to-Consumer Prescription Drug Advertising

1999 ◽  
Vol 25 (1) ◽  
pp. 149-167
Author(s):  
Tamar V. Terzian
Keyword(s):  
Prescription Drug ◽  
Drug Administration ◽  
Food And Drug Administration ◽  
Pharmaceutical Products ◽  
Drug Advertising ◽  
Direct To Consumer ◽  
Prescription Drug Advertising ◽  
Adequate Provision ◽  
Package Labeling ◽  
Made In

The Food and Drug Administration (FDA) regulates the promotion of pharmaceutical products. The FDA's regulations issued under the Food, Drug and Cosmetic Act (FDCA) require that prescription drug broadcast advertisements include the following: (1) a major statement of the product's risks in at least the audio part of the advertisement; and (2) that an adequate provision for the dissemination of the approved package labeling be made “in connection with the broadcast presentation,” if the brief summary is not also part of the advertisement. Under the FDCA, the brief summary provides information concerning the major risks of the drug.

Drug Advertising Violations: A Longitudinal Trend Analysis of FDA Enforcement Letters from 2005 to 2019

2021 ◽  
Vol 35 (1) ◽  
pp. 31-38
Author(s):  
Katherine A. P. Zagrodney ◽  
Natasha Y. Sheikhan ◽  
Ashlyn Pinto ◽  
Tania Sheikhan ◽  
Theodore J. Witek
Keyword(s):  
Trend Analysis ◽  
Drug Advertising ◽  
Longitudinal Trend

Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising

1980 ◽  
Vol 44 (3) ◽  
pp. 316 ◽  
Author(s):  
John R. Rossiter ◽  
Thomas S. Robertson
Keyword(s):  
Drug Advertising
Sign in / Sign up

Export Citation Format

Share Document