The Base of the Pyramid markets in Africa

Author(s):  
Judy N. Muthuri ◽  
Mohamed Farhoud
Keyword(s):  
2010 ◽  
Author(s):  
Vijay Dakshinamoorthy ◽  
Michael D. Gordon

Author(s):  
Vijay Mahajan

This chapter deals with Indian ‘innovations for the millions’ (I4M)—new products, processes, and institutional arrangements—that sustainably improve the quality of life of those at the base of the pyramid. Taking ten examples which originated from the private, public, NGO and cooperative sectors, the chapter suggests that these innovations are a response of the ‘elite of calling’ to the Indian paradox – high growth in a large economy, co-existing with a very large number at the base of the pyramid. The chapter argues that a more supportive ecosystem needs to be built to foster I4M, including reforms in regulation and taxation, and attracting bright young people. If that happens Indian I4M can serve billions at the base of the pyramid around the world.


2011 ◽  
Vol 29 (3) ◽  
pp. 233-246 ◽  
Author(s):  
Robert L. Williams ◽  
Maktoba Omar ◽  
John Ensor
Keyword(s):  

Author(s):  
Lucie Klarsfeld McGrath ◽  
Oliver Kayser ◽  
Frédéric Dalsace
Keyword(s):  

2021 ◽  
pp. 097300522199160
Author(s):  
Marcela Maestre-Matos ◽  
Jahir Lombana-Coy ◽  
Francisco J. Mesías ◽  
Ahmed Elghannam

Inclusive business as a model at the base of the pyramid is a relatively recent unit of study in academic literature. From the institutional perspective, businesses are affected by norms, processes, rules of moral and ethical behaviour, which have not been studied for the base of the pyramid in inclusive businesses, much less in agricultural cooperatives. The objective of this research is to identify institutional factors that can affect agribusiness inclusive models. In this research, agricultural cooperatives of banana production in the province of Magdalena, Colombia, are the unit of analysis to identify institutional factors. The method of review of institutional factors is the multiple cases (six banana cooperatives) with a simple unit using inductive analysis. The results show that institutional factors—both formal (certifications, quality standards, social responsibility policies and economic incentives) and informal (cooperation, improvement of quality of life, generation of social capital)—promote the development of inclusive businesses in cooperatives of the base of the pyramid. The research is a first step to show its potential replication in other agricultural industries and even in other economic sectors.


2022 ◽  
Vol 140 ◽  
pp. 115-129
Author(s):  
Avinash Kumar ◽  
Rajeev Kumra ◽  
Ramendra Singh

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Jian Du ◽  
Jie Lu ◽  
Yanbing Jiang

Abstract Since entrepreneurship was conceptualised as a panacea for achieving inclusive growth in the “base of the pyramid” (BoP) regions, various ways have been explored to leverage this powerful tool, such as helping potential entrepreneurs build the resource base and capabilities. However, given the severe resources constraints in the BoP regions, such a goal is difficult to achieve. Besides, due to the high demands on personal competence, only a few people can benefit from this method, which fails to solve the problem of social exclusion in the BoP regions. Therefore, we aim to find a better way to leverage entrepreneurship to tackle the problem of the BoP regions by calling for more attention to the inclusiveness of entrepreneurship. Based on data of inclusive entrepreneurs in Zhejiang, China, we construct a three-stage model for inclusive entrepreneurship. We also apply Transaction Cost Economics to look for determinants that foster inclusive entrepreneurship and validate our main assertion that decreasing transaction cost significantly helps to increase the inclusiveness of entrepreneurship, and different phases of inclusive entrepreneurship (i.e., opportunity inclusiveness, participation inclusiveness, and sharing inclusiveness) are influenced by different sets of determinants of transaction costs.


2020 ◽  
Vol 270 ◽  
pp. 122415
Author(s):  
Raja Usman Khalid ◽  
Stefan Seuring ◽  
Ralf Wagner

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