The Volume and Content of Political Advertising on Television

2021 ◽  
pp. 37-62
Author(s):  
Erika Franklin Fowler ◽  
Michael M. Franz ◽  
Travis N. Ridout
Keyword(s):  
Political Advertising

Local Television and Newspaper Coverage of Political Advertising

2009 ◽  
Vol 26 (2) ◽  
pp. 119-136 ◽  
Author(s):  
Erika Franklin Fowler ◽  
Travis N. Ridout
Keyword(s):  
Political Advertising ◽  
Newspaper Coverage ◽  
Local Television

Intimacy Appeals in Israeli Televised Political Advertising

2008 ◽  
Vol 25 (3) ◽  
pp. 249-268 ◽  
Author(s):  
Galit Marmor-Lavie ◽  
Gabriel Weimann
Keyword(s):  
Political Advertising

Political Advertising

2003 ◽  
pp. 505-515
Author(s):  
Kathleen Hall Jamieson ◽  
Paul A. Waldman
Keyword(s):  
Political Advertising

scholarly journals The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

2017 ◽  
Vol 46 (1) ◽  
pp. 3-25 ◽  
Author(s):  
Travis N. Ridout ◽  
Erika Franklin Fowler ◽  
Michael M. Franz ◽  
Kenneth Goldstein
Keyword(s):  
Political Advertising ◽  
Political Polarization ◽  
Political Elites ◽  
The Past ◽  
Mass Public ◽  
Dependent Variables ◽  
Media Markets ◽  
The Impact ◽  
Campaign Advertising

Scholars agree that there has been an increase in polarization among political elites, though there continues to be debate on the extent to which polarization exists among the mass public. Still, there is general agreement that the American public has become more sorted over the past two decades, a time during which political ad volumes have increased and ads have become more negative. In this research, we explore whether there is a link between the two. We take advantage of variation in the volume and tone of political advertising across media markets to examine the link between advertising and three dependent variables: issue polarization, affective polarization, and sorting. We focus on the impact of both recent ad exposure and cumulative ad exposure across several election cycles. Ultimately, we find little impact of advertising on polarization or sorting, both overall and among subgroups of the population.

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