Godparenthood as an Instrument of Social Alliance

2021 ◽  
pp. 192-208
Author(s):  
Guido Alfani
Keyword(s):  
Author(s):  
Rukiye Sönmez

As social problems have grown in magnitude and complexity, social alliances have brought businesses, nonprofit organizations, and governments together. Alliances between nonprofits and businesses have been increasing and becoming more strategically important. This research aims to explore (a) types of social alliances between nonprofit organizations and for profit organizations and, (b) the patterns of social alliances types which defined by Austin (2000), philanthropic, transactional, and integrative. Social alliances differ from other types of alliances due to their structural differences. Hence, it is important both for the partners of the alliance and society that the value created in the social alliance is determined and increased. Knowing which factors create value and which factors increase or decrease the created value make it possible for the social alliances to be managed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lamin B. Ceesay ◽  
Cecilia Rossignoli ◽  
Raj V. Mahto

PurposeThis study examines the collaborative value practices of cause-based social entrepreneurship alliances. We investigate key drivers of value creation in such alliances.Design/methodology/approachThe study utilizes a longitudinal case study design approach involving four northern Italian businesses for investigating the cause-based social alliances.FindingsThe study findings suggest that cause-based alliance differ from other business relationships due to social mission of the alliance and orientation of partners to a specific social cause. However, over time involved firm may pursue commercial interests.Research limitations/implicationsThe study utilizes a qualitative case study approach to examine the issues. This may have implications on generalizability of study findings. Further, the sample is limited to small firms, which limit its relevance for large firms.Practical implicationsManagers can utilize the study findings to guide the organizing process of a successful cause-based alliance and can implement it with positive outcomes for their firm.Originality/valueThis is one of the first study on the emerging phenomenon of cause-based social alliance. It contributes to the literature on social entrepreneurship. It informs and guides practitioners about motivations and drivers of such alliances.


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