scholarly journals Study of Differences in Purchase Behaviour for High Involvement Consumer Durable Goods in Districts of Rajasthan

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
U.C. Sharma ◽  
Mayank Sharma
Keyword(s):  
Durable Goods ◽  
High Involvement ◽  
Consumer Durable ◽  
Consumer Durable Goods

Eureka! or, How I learned to stop worrying and love the survey

2020 ◽  
Vol 54 (1) ◽  
pp. 38-46
Author(s):  
Celeste Kinginger
Keyword(s):  
Durable Goods ◽  
Graduate Level ◽  
Contact Information ◽  
Thesis Advisor ◽  
Consumer Durable ◽  
The One ◽  
Consumer Durable Goods

Two decades ago, a personally-addressed ten-page survey printed on salmon-colored stock appeared in my campus mailbox. An accompanying letter explained that the sender was a student collecting data for a graduate-level thesis and included contact information for the thesis advisor … in marketing. It was the one and only ‘Consumer Durable Goods Study’ I would ever receive as an applied linguist.

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