Strategic Delegation with Network Externality and Product Compatibility

2018 ◽  
Vol 19 (3) ◽  
pp. 265-279
Author(s):  
Guangsug Hahn ◽  
Joon Yeop Kwon
Author(s):  
Yumei Luo ◽  
Guiping Wang ◽  
Yuwei Li ◽  
Qiongwei Ye

M-health apps have developed rapidly and are widely accepted, but users’ continued intention to use m-health apps has not been fully explored. This study was designed to obtain a better understanding of users’ continued intention to use m-health apps. We developed a theoretical model by incorporating the protection motivation theory and network externalities and conducted an empirical study of a 368-respondent sample. The results showed that: (1) perceived vulnerability has a direct impact on users’ self-efficacy and response efficacy; (2) self-efficacy and response efficacy have a direct impact on users’ attitudes and continued intention; (3) network externalities affect users’ attitudes and continued intention, among which direct network externalities have an indirect impact on users’ continued intention through attitude; and (4) the impacts of self-efficacy, response efficacy, and indirect network externalities on continued intention are partially meditated by attitudes.


2008 ◽  
Vol 13 (3) ◽  
pp. 205-232 ◽  
Author(s):  
Stefan Brandauer ◽  
Florian Englmaier
Keyword(s):  

2017 ◽  
Vol 151 ◽  
pp. 115-118 ◽  
Author(s):  
Kangsik Choi ◽  
DongJoon Lee

The application of mobile technologies such as 4G has triggered social commerce development. However, due to the perceived uncertainty and risk, users may obtain a poor experience when conducting social shopping. Integrating both perspectives of social support and network externality, this research examined users’ flow experience associated with social shopping. The results indicated that both emotional support and network externality affect flow, which in turn affects identification and social shopping intention. The results imply that companies need to create a supportive climate and utilize network externality to improve users’ experience and facilitate their shopping behaviour.


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