Green hotels and generation y in Greece is it on board?

2015 ◽  
pp. 1-10
Author(s):  
George Karavasilis ◽  
◽  
Dafni-maria Nerantzaki ◽  
Dimitrios Paschaloudis ◽  
Panagiotis Pantelidis ◽  
...  
Keyword(s):  
Generation Y ◽  
Green Hotels

What Generation Y in Greece thinks about Green Hotels

2015 ◽  
Vol 11 (4) ◽  
pp. 268-280 ◽  
Author(s):  
George Karavasilis ◽  
Dafni-Maria Nerantzaki ◽  
Panagiotis Pantelidis ◽  
Dimitrios Paschaloudis ◽  
Vasiliki Vrana
Keyword(s):  
Generation Y ◽  
Online Survey ◽  
Environmentally Conscious ◽  
Content Type ◽  
Green Hotel ◽  
Buying Behaviour ◽  
Hotel Managers ◽  
Potential Customers ◽  
Green Hotels ◽  
Hotel Customers

Purpose – Environmental awareness has significant impact on hotel selection. As hotel customers’ become more ecologically conscious tend to prefer hotels that have environmental policies in place. The purpose of this paper is to examine customers’ perceptions of what a green hotel should do or should be and exploring intentions to choose a green hotel. Design/methodology/approach – An empirical research study was conducted using an online survey. The questionnaire used investigates what a green hotel should do or should be environmental concerns, eco-friendly attitudes, eco-friendly activities, awareness, overall image, intention to pay more and intention to visit a green hotel. In total, 159 completed and usable questionnaires were received. Findings – Findings reveal that potential customers’ are highly environmentally conscious. However, they are not fully aware about green hotels and do not always intent to visit a green hotel, or are willing to pay more. Originality/value – Hotel customers’ perceptions towards intention to visit a green hotel are different among various ages and geographic locations. Thus, the study focuses on perceptions of Generation Y in Greece. Hotel managers should be aware of customers’ buying behaviour towards green practices and communicate more, green hotel practices.

Priming Political Identity in Generation Y

2007 ◽  
Author(s):  
Michael E. Vallerga ◽  
Melinda S. Jackson
Keyword(s):  
Generation Y ◽  
Political Identity

Generation Y Versus Ethnicity: Manipulating Political Identity Among College Students

2007 ◽  
Author(s):  
Melinda S. Jackson ◽  
Michael Vallerga ◽  
Clifton M. Oyamot
Keyword(s):  
College Students ◽  
Generation Y ◽  
Political Identity

Generation Y – Rekrutierung, Entwicklung und Bindung einer neuen Generation von Ärzten

2012 ◽  
Vol 137 (S 03) ◽  
Author(s):  
K Schmidt ◽  
CE Schmidt ◽  
JE Meyer ◽  
J Liebeneiner
Keyword(s):  
Generation Y

Generation Y - Konkurrenzkampf um Talente in Zeiten des Nachwuchsmangels

2020 ◽  
Author(s):  
Schneider KN ◽  
C Theil ◽  
G Gosheger ◽  
M Masthoff ◽  
D Schorn ◽  
...  
Keyword(s):  
Generation Y

GENERATION Y AND ITS PERCEPTION OF COOL BRANDS – A MIXED-METHOD APPROACH

2014 ◽  
Author(s):  
Ana Jakić ◽  
◽  
Maximilian Wagner ◽  
Anton Meyer
Keyword(s):  
Generation Y ◽  
Mixed Method ◽  
Mixed Method Approach ◽  
Method Approach

Do beliefs affect customers’ intentions to choose green hotels?

2114 ◽  
Author(s):  
Eirini Tilikidou ◽  
Antonia Delistavrou
Keyword(s):  
Green Hotels
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