International Journal of Strategic Innovative Marketing
Latest Publications

TOTAL DOCUMENTS

60

(FIVE YEARS 60)

H-INDEX

4

(FIVE YEARS 4)

Published By I-Das

2241-8407

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How Turkish Banks Benefit From Social Media: Analyzing Banks Formal Links

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.02.005 ◽

2114 ◽

Author(s):

Eda Yasa Özeltürkay ◽

Burcu Mucan

Keyword(s):

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Knowledge discovery and computerized reasoning to assist tourist destination marketing

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.02.004 ◽

2114 ◽

Author(s):

George Stalidis ◽

Dimitrios Karapistolis

Keyword(s):

Knowledge Discovery ◽

Destination Marketing ◽

Tourist Destination

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Developing Destination Marketing Strategy for Success (The Case of the Czech Republic)

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.02.003 ◽

2114 ◽

Author(s):

Alzbeta Királová ◽

Andrej Malachovský

Keyword(s):

Czech Republic ◽

Marketing Strategy ◽

Destination Marketing ◽

The Czech Republic

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Social Media Advertising Platforms: A Cross-cultural Study

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.02.002 ◽

2114 ◽

Author(s):

Nikolaos Chatzithomas ◽

Christina Boutsouki ◽

Leonidas Hatzithomas ◽

Yorgos Zotos

Keyword(s):

Social Media ◽

Cultural Study ◽

Cross Cultural ◽

Cross Cultural Study ◽

Social Media Advertising

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Social Media adoption and managers’ perceptions

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.02.001 ◽

2114 ◽

Author(s):

Aspasia Vlachvei ◽

Ourania Notta

Keyword(s):

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Do beliefs affect customers’ intentions to choose green hotels?

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.01.005 ◽

2114 ◽

Author(s):

Eirini Tilikidou ◽

Antonia Delistavrou

Keyword(s):

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Introducing a conceptual model of brand orientation within the context of Social Entrepreneurial Businesses

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.01.004 ◽

2114 ◽

Author(s):

Holger Schmidt ◽

Carsten Baumgarth

Keyword(s):

Conceptual Model ◽

Brand Orientation

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Different or alike? Comparing computer-based and paper-based card sorting

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.01.003 ◽

2114 ◽

Author(s):

Greve Goetz

Keyword(s):

Card Sorting ◽

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Female Portrayals in Advertising Past Research, New Directions

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.01.002 ◽

2200 ◽

Author(s):

Yorgos Zotos ◽

Eirini Tsichla

Keyword(s):

Past Research ◽

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Priming effects on business ethical decision making

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.01.001 ◽

2114 ◽

Vol 01 (01) ◽

Author(s):

John Tsalikis ◽

Ana Peralta

Keyword(s):

Decision Making ◽

Ethical Decision ◽

Ethical Decision Making ◽

Priming Effects

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