The impact of supply chain practice on green hotel performance through internal, upstream, and downstream integration

The company builds communication and collaboration with suppliers and customers to increase competitiveness in the supply chain flow. The organization's ability to involve suppliers and customers in business activities to achieve efficiency and effectiveness is one of the objectives of supply chain practice. The distribution of questionnaires directly to hotel practitioners was 25 respondents, and 65 respondents obtained the distribution of google form links. The results showed that supply chain practices with supplier relationship management and quality information sharing activities could increase internal and upstream integration and not directly impact downstream integration. Internal integration with data integration activities accurately and coordination between functions on an ongoing basis can affect upstream and downstream integration and green hotel performance. Upstream integration and downstream integration with joint decision activities and planning synchronization with external parties can directly impact green hotel performance. They were increasing the market share and image of the hotel with the implementation of caring for the environment. This research contributes to hotel practitioners adopting practical supply chains in building internal and external integration to increase competitiveness and theoretical contribution to developing supply chain theory and green performance.

The Effect of Advertising and Service Quality on Consumer Purchase Intention Hotel: An Experimental Study

This study examines the differences in the green hotel and non-green hotel advertisements on consumers' purchase intentions. It discusses the differences in the green hotel and non-green hotel service quality on consumers' purchase intentions. The research method used is an experiment with a sample of 100 participants. This study uses a fictitious print advertisement featuring hotel facilities, prices and promotions as a sample for the same product as a treatment in the experiment. The type of experimental design used is a statistical utterly randomized design, where the treatment given to research participants is based on randomization. Data were analyzed using ANOVA. The results showed that green hotel advertisements positively affected consumers' purchase intentions, while advertisements in non-green hotels had no significant effect on consumers' purchase intentions. Meanwhile, the service quality variable in green hotels has a positive impact on consumers' purchase intentions, and service quality in non-green hotels has no significant effect on consumers' purchase intentions.

Increasing Value of Façade at Green Hotel Building Based on Value Engineering

Background: Of a total of 180 countries in the world, Indonesia is ranked 116th in the EPI ranking. This paper describes the innovative design of a high-rise hotel building that carries a green building concept. which utilizes the outer wall area of the hotel building as an object in this study. Objective: The main design of this project is the creation of an innovative high-rise hotel building with attention to architectural, structural, and lighting system aspects as well as energy efficiency from direct sunlight, which will be processed into a source of electrical energy. Materials and Methods: Application of analysis through value engineering case studies and application of green building methods, with qualitative methods. This paper focuses on factors related to energy sources and environmental sustainability and calculates life cycle costs concerning case study designs. The goal is to reduce the use of electrical energy sources from PLN which have an impact on nature preservation, by carrying out the concept of environmentally friendly buildings, by utilizing the facade wall area with the application of Photovoltaic. Results: The results obtained a percentage of ≤ 6.21%, with the use of Photovoltaic material as much as 100%. Conclusion: The facades (east and west) generate ± 1,050 KVA of electricity from the Solar Power Plant and reduce the use of electricity from PLN by 991 KVA, out of a total of 2,041 KVA. It can be concluded that the decrease obtained is 47.32%.

Critical success factors of green hotel investment in Taiwan

Purpose This study aims to address research gaps by constructing critical success factors (CSFs) in the context of green hotel investment in Taiwan. It contributes to the domain knowledge to cultivate Taiwan’s green hotel development in the future. Design/methodology/approach The authors secured 20 prominent green hotel management/owners/architects as crucial informants. The first stage used the Delphi method to collect expert opinions (i.e. CSFs) and the second stage applied the analytic hierarchy process to analyze the importance of CSFs. Findings The results show that the “financial investment benefits” is considered the most crucial success factor for the green hotel investment. However, to balance long-term economic development with environmental impact, green hotel investors should consider other aspects of the research to sustain future financial performance returns. Research limitations/implications Further studies should consider regional characteristics to accommodate geographic/social differences and hotel types to explore possible CSFs for the green hotel investment. The authors suggest including panel experts from government officials and prominent scholars to represent a broader but different view on subject matters. They also offer implications for investors’ governmental policies, hotelier cognition and customer-related aspects in green hotel investment. Originality/value This study built a hierarchical framework based on the CSF concept by evaluating priority differences between hotel management and hotel owners/architects. Such findings help investors’ effective decision-making through considering factors’ relative importance for green hotel investments.

CONSUMER MOTIVATIONS, ATTITUDE AND BEHAVIORAL INTENTION TOWARD GREEN HOTEL SELECTION

Most prior studies have investigated the relationship between green purchase attitude and behaviorbased on the Theory of Planned Behavior (TPB). However, TPB is a behavioral theory based on acausal process, and thus ignores consumers’ motivational aspects. The purpose of this study is toexamine consumers’ motivational variables, in which monetary, convenience (location), hedonic andvirtual motivation (social media) influence consumers’ intentions to visit green hotels based ongenerational characteristics. A survey questionnaire was developed where a total of 775 questionnaireswere ultimately collected followed by subsequent empirical testing of the postulated hypotheses usingSPSS and Structural Equation Modelling. The results suggest monetary and virtual motivation positivelyinfluence green purchase attitude (GPA) respectively, while convenience negatively influence GPA.GPA displays a positive influence on green purchase intention (GPI) while hedonic motivation plays norole in this study. In addition, statistically significant differences in monetary, convenience, hedonic,virtual motivation and GPI were observed between generations of consumers towards green hotelselection. The theoretical and practical implications of the results were highlighted, including limitationsof the research. Lastly, this study addressed the relationship between motivational traits and behavioralintention in the hospitality and tourism field, and its results will provide useful information for greenhotels’ stakeholders.

DIVERSIVIKASI PRODUK DAN EFISIENSI BISNIS DALAM KEBERLANJUTAN GREEN HOTEL PADA ERA NEW NORMAL DI HYATT REGENCY YOGYAKARTA

ABSTRAKDampak Covid 19 yang dirasakan dibidang perhotelan memaksa pihak hotel untuk melakukan hemat energi dan biaya. Penelitian ini bertujuan untuk mengetahui diversivikasi produk dan efisiensi bisnis dalam keberlanjutan green hotel pada era new normal di Hyatt Regency Yogyakarta. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data observasi, wawancara, dokumentasi dan study Pustaka. Keberlanjutan green hotel di hyatt Regency dilakukan dengan diversivikasi produk dan efisiensi bisnis. Diversivikasi produk di Hyatt Regency yaitu Merancang working space (Work From Hyatt), Summer camp untuk anak anak, walk the dog, menjual swimming poll untuk tamu di luar Hyatt. Diversivikasi produk tersebut dijalankan dengan ketentuan wajib mengkonsumsi food atau beverage di Hyatt Hotel minimal Rp. 100.000,- per peserta, Bekerjasma dengan grab wheels, konsep angkringan yang higienis, sehat, murah dan enak, serta melakukan efisiensi bisnis dengan menghemat energi listrik tanpa mengurangi pelayanan ke tamu dengan cara mengarahkan listrik kamar dengan gantungan kunci, sehingga jika tamu mengambil kartu kunci sebagian besar listrik peralatan akan mati secara otomatis, mengarahkan dispenser semua area, ke sakelar lampu, sehingga ketika mematikan lampu kantor akan otomatis mematikan dispenser, meminimalkan penggunaan kertas dan menggunakan kertas daur ulang, membangun kesadaran untuk program menabung energi melalui poster dan juga kampanye, menggunakan ecowasher untuk toilet, menggunakan lampu LED, menggunakan digital Thermostat, memasang pengatur waktu untuk penerangan area publik, memasang tab air otomatis di ruang makan karyawan, memasang pengatur waktu untuk instalasi pengolahan air limbah, menggunakan topside gas LPG Bulk, memasang arduino untuk mengatur pompa air portabel berjalan, dan pengaturan sauna. Kata kunci: Diversivikasi produk, Efisiensi Bisnis, Green Hotel ABSTRACTAbstract- The impact of Covid 19 felt in the hospitality sector forced the hotel to save energy and costs. This study aims to determine product diversification and business efficiency in the sustainability of green hotels in the new normal era at Hyatt Regency Yogyakarta. This study uses qualitative methods with data collection techniques of observation, interviews, documentation and literature study. The sustainability of the green hotel at Hyatt Regency is carried out by product diversification and business efficiency. Product diversification at Hyatt Regency is Designing a working space (Work From Hyatt), Summer camp for children, walk the dog, selling swimming polls for guests outside the Hyatt. The product diversification is carried out with the condition that it is mandatory to consume food or beverage at the Hyatt Hotel at least Rp. 100,000 per participant, Collaborating with grab wheels, the concept of angkringan that is hygienic, healthy, cheap and delicious, and conducts business efficiency by saving electrical energy without reducing service to guests by directing the room electricity with a key chain, so that if guests take key cards most of the the electricity of the equipment will turn off automatically, directing the dispenser of all back office areas to the light switch, so that when turning off the office lights it will automatically turn off the dispenser, minimizing paper use and using recycled paper, building awareness for energy saving programs through posters and campaigns, using ecowasher for toilets, using LED lights, using digital thermostats, installing timers for lighting public areas, installing automatic water tabs in employee dining rooms, installing timers for wastewater treatment plants, using topside LPG Bulk gas, installing arduino to regulate portal water pumps buzzer running, and sauna setting. Keywords: Product diversification, Business Efficiency, Green Hotel

Leadership Roles for Sustainable Development: The Case of a Malaysian Green Hotel

The leadership roles of green hotels are essential for sustainable development because of their contribution to reducing carbon emission, supplying safe food, and managing water resources. However, sustainability education has not adequately integrated entrepreneurial skills to promote green hotel practices towards sustainable development. Therefore, this study explored the leadership roles of the Frangipani Hotel in Langkawi, Malaysia, because it adopted a circular economy in line with the zero-waste concept to develop the environmental and socio-economic condition of the locality. Extensive literature reviews were conducted to explore the transformational leadership roles of the Frangipani hotel for green practices. Interviews with the managing director, general manager, and the head of 10 operating branches of Frangipani also provided information about the green hotel practices to support its leadership roles. Similarly, interviews with the public, private, business, and community stakeholders also supported the transformational leadership roles of Frangipani to integrated green hotel practices with effective multi-stakeholder collaboration for quality control and quality assurance of its green practices. The patience of Frangipani and its roles as a liaison among government, non-government, business, and private and community sectors have been very effective in promoting green practices in the hospitability industry via training and knowledge-sharing. However, the monitoring and evaluation of these green practices are essential, and they can be completed via developing a special key performance index for the effective promotion of green hotels.

Building Green Hotel Image Through Employee's Green Behaviour in Five Star Hotel in Bali

This study investigates the effect of hotel employees' green awareness, knowledge, and skill on their intention to implement green practices in a 5-star hotel in Bali. The study is guided by the hotels' green ability model with data collected through a survey from 82 hotel operational staff, supervisors, middle and top managers of 5-star hotels in Bali. Furthermore, the research hypothesis of the data obtained was analyzed using SEM-PLS 3.3.3. The result showed that employees’ environmental knowledge and awareness contribute significantly to their intention to implement green practices, while their green skill is weakly influenced. Additionally, employees' intention to implement green practices positively affects green hotel image. Therefore, this research also discussed the theoretical and practical implications.