Lean Practices in the Process of New Product Development: Case of Study in a Food Industry Cooperative in Brazil

This article presents a case study of employees' perception of Lean Manufacturing in the development process of new products at a Food Industry Cooperative in Brazil. A survey was applied in all areas of the company to measure the perception and understanding of employees regarding Lean Management and Lean Thinking. Also, to understand their knowledge of the principles and practices in developing new products in the company. The results showed that 76% of the responding employees have some understanding of lean management. It also shows low engagement by stakeholders and the board in the new product development process stages and weak integration between areas, such as environmental, engineering, and finance. On the other hand, RD& area presented higher engagement, with 90% of its staff supporting this process.

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Successful New Product Planning

Trends and Innovations in Marketing Information Systems - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-8459-1.ch016 ◽

2015 ◽

pp. 308-336 ◽

Cited By ~ 2

Author(s):

Nicholas Grigoriou

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

New Products ◽

New Product ◽

Product Development Process ◽

Internal Process ◽

Market Driven ◽

The Cost ◽

Rate Of Success

Successful organizations continually operate in a state of innovation in terms of the offerings they produce, frequently introducing new products or modifying and improving existing products as needed and by the market. The means of conceptualizing, designing, and marketing new products is known as new product development. Successful new product development is a considerable challenge for any market oriented organization. The cost of designing and developing new products is increasing while the rate of success of new products is not. Marketing managers are constantly looking for ways to improve their new product development process. This necessitates, among other things, linking an organization's capabilities and resources with the new product demands of the markets they serve. This chapter considers some of the internal process any market driven organization should focus on to improve the likelihood that their new products will enjoy market success.

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USING CROWDFUNDING AS PART OF THE PRODUCT DEVELOPMENT PROCESS

Proceedings of the Design Society: DESIGN Conference ◽

10.1017/dsd.2020.256 ◽

2020 ◽

Vol 1 ◽

pp. 1245-1254

Author(s):

H. Forbes ◽

J. Han ◽

D. Schaefer

Keyword(s):

Product Development ◽

New Product Development ◽

Development Process ◽

New Products ◽

New Product ◽

Business Case ◽

Product Development Process ◽

General Electric ◽

Large Group ◽

Development Framework

AbstractCrowdfunding is the process of taking a project in need of investment and asking a large group of people to supply the investment. It allows organisations to sell their product before production, reducing the risk of new product development. Organisations such as Tesla and General Electric have used crowdfunding successfully but crowdfunding is yet to be explored as part of a formalised product development framework. This paper includes the business case for commercialising new products with crowdfunding and presents crowdfunding as part of a product development and commercialisation framework.

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