scholarly journals PENDEKATAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PELAYANAN PELANGGAN : STUDI KASUS PT BERNOFARM

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Birgita Priska Avia ◽  
Ridwan Yusuf ◽  
Muhammad Reza Redo Islami
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

PT Bernofarm adalah bagian yang bertanggung jawab terhadap penjualan produk berupa obat oral dan injeksi. Marketing tersebut diwajibkan untuk menjual kepada rumah sakit dan apotek-apotek yang berada di kota Metro. Dalam pemesanan produk oleh pelanggan sering terjadinya kekosongan stok, sehingga hal ini membuat pelanggan beralih ke pembelian perusahaan lain. Adapun keluhan yang dialami oleh pelanggan yaitu keterlambatan nya pengiriman stok barang, kurang nya komunikasi antara salesman dengan rumah sakit dalam penagihan faktur obat, terjadinya ke kosongan stok dari pabrik serta kesalahan dalam penginputan orderan.Program CRM dapat membantu perusahaan melacak hampir semua detail bisnis yang terjadi antara perusahaan dan klien, mulai dari alamat penagihan hingga hari pengiriman. Sistem CRM pertama kali dikembangkan untuk bisnis besar dengan tim penjualan besar. CRM dapat membantu mengelola kontak dan catatan yang ada pada bisnis.

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Customer Relationship Management in Kaveri Grameena Bank

2012 ◽  
Vol 3 (2) ◽  
pp. 29-34 ◽  
Author(s):  
Dr.M. Kumaraswamy Dr.M. Kumaraswamy ◽  
◽  
Jayaprasad. D Jayaprasad. D
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Customer Relationship Management in Banking Sector

2012 ◽  
Vol 2 (12) ◽  
pp. 80-82
Author(s):  
P.B REDDY P.B REDDY ◽  
◽  
SHALINI. CHENNAMARAJU SHALINI. CHENNAMARAJU ◽  
Dr MORUSU SIVA SANKAR
Keyword(s):  
Customer Relationship Management ◽  
Banking Sector ◽  
Relationship Management ◽  
Customer Relationship
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