INNOVATION in SMEs: THE ROLE OF EFFECTIVE RESOURCE AND KNOWLEDGE MANAGEMENT CAPABILITIES

2018 ◽  
Vol 2018 (1) ◽  
pp. 15436
Author(s):  
Irem Demirkan ◽  
Ravi Srinivasan ◽  
Alka Nand
Keyword(s):  
Knowledge Management ◽  
Knowledge Management Capabilities ◽  
Management Capabilities

scholarly journals The Role of Marketing Knowledge Management in Enhancing Digital Financial Innovation in Commercial Banks

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Knowledge Management ◽  
Commercial Banks ◽  
Financial Innovation ◽  
Demographic Characteristics ◽  
Knowledge Based ◽  
Education Experience ◽  
Knowledge Management Capabilities ◽  
Management Capabilities ◽  
The Relationship

This study examines the role of marketing knowledge management (assets and capabilities) in enhancing digital financial innovation through the moderating role of employees' demographic characteristics (age, education, experience, and position) in commercial banks operating in Jordan. To accomplish this aim, a conceptual framework based on knowledge-based theory and literature review was developed. A total of 336 responses to a questionnaire survey were collected from the managers and employees working on commercial banks operating in Jordan. The empirical findings revealed that marketing knowledge management capabilities positively and significantly affect digital financial innovation. The findings also support the moderating effect of only two demographic characteristics: of employees: education and position on the relationship between marketing knowledge management and digital financial innovation in commercial banks in Jordan.

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