Empirical Investigations Of Followership Theory: How Followers Impact Leaders And Leadership

2021 ◽  
Vol 2021 (1) ◽  
pp. 15581
Keyword(s):  
Empirical Investigations

The Sociology of Science: Theoretical and Empirical Investigations.

1976 ◽  
Vol 5 (5) ◽  
pp. 559
Author(s):  
Richard McClintock ◽  
Robert K. Merton ◽  
Lewis S. Feuer
Keyword(s):  
Sociology Of Science ◽  
Empirical Investigations

scholarly journals Corporate Social Responsibility, Brand Image and Firm Reputation in Mexican Small Business

2017 ◽  
Vol 7 (3) ◽  
pp. 38 ◽  
Author(s):  
Gonzalo Maldonado-Guzman ◽  
Sandra Yesenia Pinzón-Castro ◽  
Cid Leana-Morales
Keyword(s):  
Corporate Social Responsibility ◽  
Small Business ◽  
Social Responsibility ◽  
Brand Image ◽  
Research Paper ◽  
Medium Size ◽  
Firm Reputation ◽  
Marketing Literature ◽  
Corporate Social ◽  
Empirical Investigations

Several investigations are commonly found in marketing literature but there are relatively few theoretical and empirical researches that associate marketing with corporate social responsibility (CSR). There are even less empirical investigations that relate these two important constructs with firm reputation of enterprises aimed to small and medium-size enterprises (SMEs) which shows a clear void in literature regarding the existing relation between CSR activities, brand image of products or services created by enterprises and their firm reputation. For this reason, the main objective of this research paper is the analysis of the existing relation between CSR activities, firm reputation and brand image of products or services of SMEs by using a sample of 308 enterprises from Aguascalientes State. The results obtained show that CSR activities have positive and significant effects in both the firm reputation and brand image of products or services created by SMEs.

Sign in / Sign up

Export Citation Format

Share Document