INFLUENCE OF PANELS ON BUILDING BEHAVIOR

Customer loyalty has been gaining attention as firms face increasing competition. However, customer loyalty consists of a mixture of loyalty to the firm, as well as to the specific salesperson. By using dyadic data from both buyers and sellers, we investigated the influence of salespersons' and selling firms' behaviors on these 2 types of customer loyalty, and the moderating effect of employees' brand-building behavior in the loyalty transfer process. Our results showed that both salesperson's and selling firm's behaviors can promote the 2 kinds of loyalty, and that salesperson-owned loyalty is positively related to loyalty to the selling firm. Contrary to our prediction, employees' brand-building behavior exerted a significant, negative moderating effect on salesperson-owned loyalty transfer.

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Ecological plasticity of nest-building behavior of the redwing (Turdus iliacus L.) in Karelia according to individual marking data

Russian Journal of Ecology ◽

10.1134/s1067413609020088 ◽

2009 ◽

Vol 40 (2) ◽

pp. 121-127 ◽

Cited By ~ 2

Author(s):

T. Yu. Khokhlova ◽

M. V. Yakovleva

Keyword(s):

Nest Building ◽

Ecological Plasticity ◽

Individual Marking ◽

Building Behavior ◽

Turdus Iliacus

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On the role of the anthropocentric factor in the realization of the derivational potential of names of ungulates as motivating lexical units

Sibirskiy filologicheskiy zhurnal ◽

10.17223/18137083/76/15 ◽

2021 ◽

pp. 191-210

Author(s):

Nikolay D. Golev ◽

◽

Irina P. Falomkina ◽

Keyword(s):

Native Speakers ◽

Russian Language ◽

Search System ◽

Proposed Model ◽

Data Capturing ◽

Building Behavior ◽

Building System ◽

Google Search ◽

The Russian Language

The paper is dedicated to describing the word-building system of the Russian language in terms of its vocabulary. Lexical factors are discussed influencing the formation of lexical units’ potential as motivating units of word-building processes and relations and the realization of this potential in language activities. Of most interest for the authors are anthropocentric determinants, most of which are coordinating the lexical system and, through its mediation, the word-building system with the worldview of native speakers of the Russian language. The proposed model of derivational development of vocabulary provides such coordination through studying the deep-seated process of conceptualization of the words that are the potential motivators of neologisms. This study identifies the word frequency as an external manifestation of conceptualization. The frequency data were obtained from Google search system statistical data. Capturing not only usual but also occasional and potential words, this source is an effective tool for studying word-building processes and their results. This study has unveiled the interrelation between the language worldview of native speakers of Russian and their “word-building behavior” in language activities. The worldview has been found, first of all, to be determined by the pragmatic factor, which primarily influences the usage of a word in the speech reflected by its frequency. The frequency ranks lexical units due to their derivational potential and thereby provides a researcher with a reliable instrument for its study.

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