Maximizing the Potential of Legacy Content in New Media Asset Management Deployments

With the expansion of business needs, Digital Asset Management (DAM) is increasingly developing. In the early days of DAM, it was an independent application module established by various departments according to their own needs. With the emergence of new media, broadcast media has broken through the traditional model, showing new trends such as digitization, service modernization and platform diversification. In the context of media convergence, a large number of digital assets are created every single day (Prihandoko & Antonius, 2015). Therefore, the need for effective DAM becomes increasingly evident in a range of domains, such as broadcast media. Most broadcast stations have experienced decades of development and they have accumulated a large amount of audio and video information, specifically, many of them are valuable historical assets. The effective preservation, management, and use of this information require DAM.

Implications for Asset Management in the Broadcasting Industry arising from Industrial Revolution 4.0

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.c1030.1083s19 ◽

2019 ◽

Vol 8 (3S) ◽

pp. 170-175

Keyword(s):

Asset Management ◽

Industrial Revolution ◽

Participant Observation ◽

Small Scale ◽

Production Operation ◽

Face To Face ◽

Broadcasting Industry ◽

Media Asset Management ◽

Depth Interviews ◽

The Internet Of Things

The Industrial Revolution 4.0 and the Internet of Things pose numerous challenges for broadcasters in Malaysia. Archiving content and production workflow are critical in the transition to the digital environment. Issue of resource expansion and loss of opportunity among small and medium-sized broadcasters are a result of technological disruption at the advent of IR 4.0. Large amount of content requires digitisation following new quality control (QC) standards in the transition to digitalisation. In this exploratory study, a scalable media asset management (MAM) solution especially for small-scale content providers is proposed. The aim is to establish: (1) the challenges experienced by audio-visual archives, (2) metadata features for effective MAM processes and (3) efficiency among talents to facilitate large volume of transactions in the MAM workflow. In this qualitative research, face-to-face in-depth interviews with broadcasters, content providers and vendors at their respective premises and participant observation and content analysis were conducted at production operation centres and production houses to understand their issues. A compliance criteria model compatible to their workflow is proposed.

MAM (Media Asset Management, Sistema de Gestión de Archivos de Medios). Introducción de la digitalización MAM en las televisiones en España

10.4185/rlcs-2017-1204 ◽

2017 ◽

Author(s):

R García-Loureda Díaz ◽

O García Crespo ◽

S García Mirón

Keyword(s):

Asset Management ◽

Media Asset Management