scholarly journals Brand as a key intellectual property value from the consumer perspective

Marketing ◽  
2014 ◽  
Vol 45 (1) ◽  
pp. 14-28 ◽  
Author(s):  
Bojan Krstic ◽  
Suzana Djukic ◽  
Ana Popovic
2020 ◽  
Vol 216 ◽  
pp. 01174
Author(s):  
M.A. Mahkamova

The issues of assessing the loss of intellectual property value in the market conditions at energy sector enterprises are studied. The cost approach method is revealed, which implies taking into account the cost of reproduction of the intellectual property being valued in current prices less depreciation, as the most effective method of intellectual property valuation. The article suggests the author's approach to grading the estimation of lost utility of intellectual property.


2021 ◽  
Vol 67 ◽  
pp. 102080
Author(s):  
Manal S. AlGhamdi ◽  
Christopher M. Durugbo

2002 ◽  
Vol 20 (S6) ◽  
pp. BE43-BE46 ◽  
Author(s):  
Bill Barrett ◽  
Dave Crawford

2013 ◽  
Vol 860-863 ◽  
pp. 3100-3103
Author(s):  
Zhi Hong Zhu ◽  
Da Wei Xue ◽  
Hong Yun Luo

For the research about the protection of intellectual property , scholars both at home and abroad mostly focus on the protection of the law itself and macroscopic protection strength. Whats more, from the micro perspective, there are very few study about the protection of intellectual property rights inside the business enterprise, and also there are few study that could identify property value and promote the effective protection of the property through auditing the information about intellectual property. Therefore, based on Chinese reality, this paper puts forward the information audit which focus on the independent innovatively intellectual property, defined the audit main body, object, emphasized some points about the audit process based on the particularity of property information and finally gave some related suggestions.


2021 ◽  
Vol 2021 ◽  
pp. 1-6
Author(s):  
Qiuyuan Lei ◽  
Cheng Liu ◽  
Wenjing Xie ◽  
Xinzhong Bao

Intellectual property comes with risks such as value evaluation and externalities. It is an intangible asset involving a large investment and a long return period; however, it plays an important role in enhancing the competitiveness of enterprises. Some companies see intellectual property as being a long-term development strategy, which makes evaluating the performance of corporate intellectual property particularly important. The TOPSIS method is widely used to evaluate the pros and cons, as well as the performance of various programs. It can make full use of the data to accurately reflect the gaps in various programs. This paper uses the TOPSIS method to evaluate the performance of the intellectual property value strategy of six typical technology companies based on three dimensions: financial performance, external performance, and value chain performance. The study found that the value chain performance was the most important in the performance evaluation of the intellectual property value strategy, followed by the external performance, and then by the financial performance. There were also significant differences in the intellectual property value strategy of the six technology companies.


2021 ◽  
Vol 289 ◽  
pp. 07032
Author(s):  
M. A. Makhkamova

The article examines the theoretical issues of the implementation of the life cycle of innovation and practical methods for assessing the loss of value of intellectual property in enterprises in the market. The method of the cost approach is disclosed, which assumes the accounting of the costs of reproduction of the assessed intellectual property in current prices, minus depreciation, as the most effective method for assessing intellectual property. Also considered are the rates of depreciation of fixed assets of industrial facilities, the coefficients of revaluation of the cost of fixed assets, depending on their depreciation. The article proposes the author’s approach to the gradation of the assessment of the lost usefulness of intellectual property in percentage and the relationship between the stages of the life cycle of an innovation and the state of the assessment of intellectual property..


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