Strategic corporate social responsibility: A brand–building tool

2013 ◽  
pp. 196-219 ◽  
Author(s):  
Francisco Guzmán ◽  
Karen L. Becker-Olsen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Building ◽  
Corporate Social

scholarly journals Impact of strategic management, corporate social responsibility on firm performance in the post mandate period: evidence from India

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Nayan Mitra
Keyword(s):  
Corporate Social Responsibility ◽  
Firm Performance ◽  
Social Responsibility ◽  
Strategic Management ◽  
Emerging Economies ◽  
Brand Building ◽  
The Government ◽  
To Come ◽  
Key Aspects ◽  
Corporate Social

AbstractCorporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/ or mandated CSR. India, in recent times came into the limelight with its mandated CSR policy that was incorporated into its Companies Act 2013, which became operational from the financial year 2014 - 2015. Mandated CSR is thus a new area of study that is based on the philosophy that ‘CSR should contribute to the national agenda in emerging economies,’ under some statutory guidelines as laid down by the Government.But, business houses, do look for maximising its profit. Profit can be financial and/ or non-financial. If not money, then at least the effort must be compensated with reputation, image, that helps in brand building! And, to have this as an objective, their efforts should be strategic! But, does all strategies work? With these questions and conceptual thinking, this empirical research aims to identify the key aspects of Strategic Management, CSR and Firm Performance and establish relationship between them; apart from developing a valid and reliable scale to do so. This is indeed one of the first researches and documentations done among the large Indian firms in India immediately in the post mandate period and thus forms a base for understanding the CSR dynamics in the years to come.

scholarly journals The Effect of Corporate Social Responsibility on Brand Building

2014 ◽  
Vol 6 (3) ◽  
Author(s):  
Ayogyam Alexander ◽  
Amo Francis ◽  
Lydia Asare Kyire ◽  
Hudu Mohammed
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Building ◽  
Corporate Social

scholarly journals Corporate Social Responsibility and Its Impact on Brand Building: Special Reference to Employees of Selected Companies in Nepal

2020 ◽  
pp. 64-71
Author(s):  
Manoj Kumar Thapa Magar ◽  
Ashok Pandey ◽  
Dila Ram Bhandari ◽  
Ramanand Pandit ◽  
Shravan Kumar Saini
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Special Reference ◽  
Community Service ◽  
Well Being ◽  
Social Community ◽  
Brand Building ◽  
Day To Day Operations ◽  
Corporate Social ◽  
The Impact

This study identifies the impact of corporate social responsibility (CSR) and its impact on the branding of the company. Many business companies in Nepal have integrated CSR and philanthropic activities into day-to-day operations. The realization of social responsibility has led them to share their profit with humanity and getting engaged in various areas of social well-being. The result shows employees perceive a significant association on the branding of the company especially in the areas of social/community service, ethical, health, environmental and education activities.

scholarly journals Is it worth being socially responsible?

2016 ◽  
Vol 10 (1) ◽  
pp. 73-80 ◽  
Author(s):  
Tünde Csapóné Riskó ◽  
Ádám Péntek ◽  
Troy Wiwczaroski
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Practices ◽  
Representative Survey ◽  
Employee Loyalty ◽  
Socially Responsible ◽  
Brand Building ◽  
Responsible Business Practices ◽  
Corporate Social

Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour. JEL classification:M104

Sign in / Sign up

Export Citation Format

Share Document