scholarly journals Customer-led versus market-oriented: An investigation of the lean startup methodology framework

2021 ◽  
Author(s):  
◽  
Ismail Mohamed Jimale
Keyword(s):  
Domain Knowledge ◽  
Vital Role ◽  
Advanced Technology ◽  
Participatory Action ◽  
Customer Needs ◽  
Primary Driver ◽  
Lead Users ◽  
Customer Development ◽  
Oriented Approach ◽  
Lean Startup

<p>Market-oriented approach to customer development has been strongly associated innovativeness and new product success. There is also evidence to suggest customer-led approach, or responding to explicit customer needs, impedes innovation. This thesis investigates whether the increasingly popular Lean Startup Methodology (LSM) favours customer-led or market-oriented approach to discovering and learning about customer needs.  The study was conducted using a participatory action research methodology. The LSM was used as a framework for investigating the commercial value of two researched projects originating from within Victoria University. The LSM was also applied to a third project founded by the Master of Advanced Technology Enterprise (MATE) team.  The LSM process is shown to assist in the discovery of both explicit and latent customer needs. However, which one the framework favours depends on whether the product or the market is the primary driver of the validation process. In one instance the entrepreneur is deliberately looking to discover a present market need in order to align it with a pre-defined solution, while the alternative is to study the market in order to identify an opportunity followed by the development of a specific solution. The latter is shown to support becoming market oriented.  The findings also suggest Domain Knowledge plays a vital role in establishing and maintaining market-oriented approach to customer development. Domain knowledge aids in understanding market data in order to extract novel and meaningful insights. Establishing close relationships with emerging customers and „lead users‟ in a particular market is shown to be an effective method of compensating for a lack of domain knowledge. What‟s more, the presence of preconceived prototypes is shown to negatively impact on the entrepreneur‟s ability to approach customer development in a market-oriented manner.  By drawing on the MATE team‟s experiences, this thesis aims to provide practical lessons for individuals and teams that are looking to take a market-oriented approach to customer development.</p>

scholarly journals Customer-led versus market-oriented: An investigation of the lean startup methodology framework

2021 ◽  
Author(s):  
◽  
Ismail Mohamed Jimale
Keyword(s):  
Domain Knowledge ◽  
Vital Role ◽  
Advanced Technology ◽  
Participatory Action ◽  
Customer Needs ◽  
Primary Driver ◽  
Lead Users ◽  
Customer Development ◽  
Oriented Approach ◽  
Lean Startup

<p>Market-oriented approach to customer development has been strongly associated innovativeness and new product success. There is also evidence to suggest customer-led approach, or responding to explicit customer needs, impedes innovation. This thesis investigates whether the increasingly popular Lean Startup Methodology (LSM) favours customer-led or market-oriented approach to discovering and learning about customer needs.  The study was conducted using a participatory action research methodology. The LSM was used as a framework for investigating the commercial value of two researched projects originating from within Victoria University. The LSM was also applied to a third project founded by the Master of Advanced Technology Enterprise (MATE) team.  The LSM process is shown to assist in the discovery of both explicit and latent customer needs. However, which one the framework favours depends on whether the product or the market is the primary driver of the validation process. In one instance the entrepreneur is deliberately looking to discover a present market need in order to align it with a pre-defined solution, while the alternative is to study the market in order to identify an opportunity followed by the development of a specific solution. The latter is shown to support becoming market oriented.  The findings also suggest Domain Knowledge plays a vital role in establishing and maintaining market-oriented approach to customer development. Domain knowledge aids in understanding market data in order to extract novel and meaningful insights. Establishing close relationships with emerging customers and „lead users‟ in a particular market is shown to be an effective method of compensating for a lack of domain knowledge. What‟s more, the presence of preconceived prototypes is shown to negatively impact on the entrepreneur‟s ability to approach customer development in a market-oriented manner.  By drawing on the MATE team‟s experiences, this thesis aims to provide practical lessons for individuals and teams that are looking to take a market-oriented approach to customer development.</p>

Identifying The Competencies Possessed By The Engineering College Faculty In India

2019 ◽  
Vol 118 (4) ◽  
pp. 68-71
Author(s):  
Mohanakumari. D ◽  
R. Magesh
Keyword(s):  
Domain Knowledge ◽  
Teaching And Learning ◽  
Vital Role ◽  
Faculty Members ◽  
Approaches To Teaching ◽  
Global Workforce ◽  
Content Domain ◽  
Technology Changes ◽  
Education In India ◽  
Pre Service Teacher

The main intention of the Paper is identifying the competencies possessed by the faculty in engineering college and adequate skills of all the disciplines required and that plays a vital role in educational institutions.In this era, engineering education in India faces major challenges as it requires meeting the demands of technical profession and emerging job market. Researchers have created some universally desired, yet challenging skills for global workforce. Nowadays, technology changes rapidly, so we have to update our self-according to the changing world, i.e., infrastructure, content/domain knowledge, educators/HR trainers. Thus, our technical faculty members should necessary to learn the innovative approaches to teaching and learning, which in turn will require effective professional development for both new and experienced instructors alike. It is right time now to redesign our curriculam, pedagogy and make the pre-service teacher preparation programme mandatory part of technical higher education.

scholarly journals Pre-project studies of the digital product within the framework of Customer Development and Lean Startup methodologies

2021 ◽  
pp. 34-45
Author(s):  
Yа.G. Prima ◽  
◽  
A.K. Salnikov ◽  
Keyword(s):  
Electronic Publishing ◽  
Digital Publishing ◽  
Global Market ◽  
The State ◽  
Marketing Concept ◽  
Book Market ◽  
Testing Hypotheses ◽  
Digital Product ◽  
Customer Development ◽  
Lean Startup

Statistics on the dynamics of the book market and the digital publishing market in Russia are analyzed. The results of research on the state of the global market of comics and manga, the popularity and specifics of publishing manga in Russia, as well as the results of testing hypotheses within the methodology of Customer Development and Lean Startup with the use of indepth interviews are given. Based on the results, a marketing concept for a new digital product in the electronic publishing market is developed.

Lean Approach to Social Entrepreneurship

2019 ◽  
pp. 115-139
Author(s):  
Adnan Veysel Ertemel
Keyword(s):  
Business Model ◽  
Social Entrepreneurship ◽  
Business Model Innovation ◽  
Value Proposition ◽  
Non Profit ◽  
For Profit ◽  
Customer Development ◽  
Commercial Entrepreneurship ◽  
Lean Startup

This chapter proposes an alternate view to social entrepreneurship emphasizing that for-profit and non-profit entrepreneurship are in essence indifferent. It then discusses the latest trends in commercial entrepreneurship world together with implications on social entrepreneurship. In doing so, the lean startup phenomenon and closely related concepts, namely customer development philosophy, business model innovation, value proposition design, and jobs-to-be-done theory are explored with implications on social entrepreneurship.

scholarly journals The Lean Startup Framework: Closing the Academic–Practitioner Divide

2020 ◽  
pp. 104225871989941 ◽  
Author(s):  
Dean A. Shepherd ◽  
Marc Gruber
Keyword(s):  
Business Model ◽  
New Ventures ◽  
Building Blocks ◽  
Market Opportunity ◽  
Research Opportunities ◽  
Main Building ◽  
Research Findings ◽  
Startup Process ◽  
Customer Development ◽  
Lean Startup

The lean startup framework is one of the most popular contributions in the practitioner-oriented entrepreneurship literature. This study seeks to generate new insights into how new ventures are started by describing the five main building blocks of the lean startup framework (business model, validated learning/customer development, minimum viable product, perseverance vs. pivoting, market-opportunity navigation), enriching the framework with existing research findings, and proposing promising research opportunities in a way that reduces the academic−practitioner divide. In so doing, we hope to enhance researchers’ understanding of the startup process; provide knowledge for educators; and, ultimately, improve the startup process for practitioners.

scholarly journals Pengembangan Permainan Untuk Pembelajaran Angka Dan Huruf Hijaiyah Berbasis Android

2015 ◽  
Vol 3 (2) ◽  
pp. 275
Author(s):  
Andhika Hanifa Naufaliawan ◽  
R. Rizal Isnanto ◽  
Ike Pertiwi Windasari
Keyword(s):  
Life Cycle ◽  
Game Design ◽  
Research Method ◽  
Vital Role ◽  
Black Box ◽  
Advanced Technology ◽  
The Internet ◽  
Development Life Cycle ◽  
Multimedia Development ◽  
Positive Results

The development of increasingly advanced technology has a vital role in all sectors of management, which includes the processing of data. Moreover, with the development of the internet is so fast these days that requires every person to obtain information quickly and accurately. Associated with it then there is a game that has grown rapidly with variations of each preparation This application uses the software Construct 2 as editor. Multimedia Development Life Cycle used as methodology for developing this game. Stages of research method, namely literature, game design, game implementation, testing, and analysis. User applications can execute all the menus contained in the application “Belajar Angka dan Huruf Hijaiyah”. With this application android-based user can exercise anytime and anywhere, and this application can run well when tested using black-box and got positive results when tested to application user.

scholarly journals Traditional Ecological Knowledge and Indigenous Foodways in the Andes of Peru

2019 ◽  
Vol 12 (1) ◽  
pp. 87-110
Author(s):  
Mariaelena Anali Huambachano
Keyword(s):  
Food Security ◽  
Traditional Ecological Knowledge ◽  
Food Systems ◽  
Food Sovereignty ◽  
Vital Role ◽  
Ecological Knowledge ◽  
Participatory Action ◽  
Global Food Security ◽  
The Andes ◽  
Oral History Interviews

This article explores the Quechua peoples’ food systems as seen through a traditional ecological knowledge (TEK) lens and reflects on the vital role of Indigenous peoples’ knowledge for global food security. Data was collected from two Quechua communities, Choquecancha and Rosaspata, in the highlands of Peru, from March 2016 to August 2018. This data was collected via participatory action research, talking circles with femalefarmers, oral history interviews with elders, and Indigenous gatherings at chacras with community leaders and local agroecologists. Analysis of this data suggests that Quechua people’s in-depth and locally rooted knowledge concerning food security provides an Indigenous-based theoretical model of food sovereignty for the revitalization of Indigenous foodways and collective rights to food rooted in often under-recognisedaspects of their Indigeneity and TEK.

Empathic Lead Users: The Effects of Extraordinary User Experiences on Customer Needs Analysis and Product Redesign

2007 ◽  
Author(s):  
Joseph Lin ◽  
Carolyn Conner Seepersad
Keyword(s):  
Fold Increase ◽  
Needs Analysis ◽  
Concept Generation ◽  
User Experiences ◽  
Customer Needs ◽  
Lead User ◽  
Promising Tool ◽  
Extraordinary Experiences ◽  
Lead Users ◽  
Positive Effect

An experiment was conducted to investigate the effectiveness of empathic lead user analysis for uncovering latent customer needs that could lead to breakthrough product ideas. Empathic lead users are defined as ordinary customers (or designers) who are transformed into lead users by experiencing the product in radically new ways, via extraordinary user experiences. These extraordinary experiences may include modifications of the usage environment or the way in which the customer interacts with the product. A procedure for designing and conducting empathic lead user interviews is introduced in this paper. Results are reported for a trial study in which the empathic lead user technique is compared with verbal and articulated use interviews for a common consumer product (a two-person tent). Empathic lead user interviews are observed to have a significantly positive effect on latent needs discovery in the trial study, leading to a five-fold increase in latent needs discovery relative to articulated use interviews with a prototype and a twenty-fold increase relative to verbal interviews without a prototype. Empathic lead user interviews emerge as a promising tool for supporting innovation and breakthrough concept generation.

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