This chapter examines the demise of Norman Vincent Peale’s tribal politics during the period 1955–1985. Peale viewed politics, like religion, as a very personal matter. His strong commitment to the Prohibition struggle emanated in large part from a sense of tribal loyalty. The chapter first considers Peale’s ties to the National Association of Evangelicals (NAE) before discussing his personal politics and his involvement in local politics. It then analyzes Peale’s participation in efforts to prevent the nomination of the Roman Catholic Senator John F. Kennedy as presidential candidate in 1960, his friendship with Richard Nixon, and the controversy sparked by the so-called Peale group, which issued a statement indicting the politics of the Roman Catholic Church following a press conference in Washington. It also recounts Peale’s dispute with John Bennett, dean of Union Seminary’s faculty at the time, and concludes with an assessment of his book “The Tough-Minded Optimist.”