B2B or B2C dilemma in maintenance industry: UrbanKare

Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about two first-generation entrepreneurs from India who started a new innovative service delivery platform, UrbanKare with a vision to organize the household maintenance services industry. The company was founded in 2016 with a seed capital support of the State Government. The idea behind this initiative was to provide customers a professional, reliable and convenient household repair and maintenance services at their fingertips. The biggest challenge they were facing was that of aggregation of service providers (skilled workforce) and maintaining the service quality in the context of B2B and B2C service provision. Complexity academic level PG level courses – Industrial Marketing Startup and Business Entrepreneurship. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Dalhousie University School of Social Work Community Clinic: A Space for Innovative Teaching, Learning and Service Delivery

The Dalhousie University Social Work Community Clinic, a unique inter-professional community-university initiative, opened its doors in 2014 and has supported over 400 marginalized community members and provided field placements for over 65 health profession students. The clinic espouses a social justice/ anti-oppressive teaching, learning and service delivery platform.