Gender bias in morphological inferences

The present study explores how language learners apply gender stereotypes in learning a novel language with grammatical gender. Adult, English-speaking participants were exposed to picture–sound pairs from a miniature language. Each picture was of a matched gendered professional (e.g., male tennis player, female tennis player) with a nonsense form [CVCV-go/gu]. Participants were exposed to 32 picture–sound pairs (16 male, and 16 female, all matched) five times in a randomized order. Following training, participants were given a two-alternative forced-choice test with novel picture–word pairs. Participants were presented with a novel picture paired with two words (e.g., [befegu vs. befebo]) and were asked to choose which word most likely portrayed the meaning conveyed by the picture. These novel items contained gender-matched professions (e.g., male and female chemist), neutral items (office supplies), stereotypically female items (makeup), and stereotypically male items (tools). Participants assigned the appropriate gender to the novel professions, and assigned gender in line with the stereotyped objects at a rate significantly greater than chance (but not for neutral items). These results support the hypothesis that learning a language with a binary grammatical gender might be influenced by gender stereotypes.

How Nissin Represented Naomi Osaka: Race, Gender, and Sport in Japanese Advertising

In January 2019, instant noodle giant Nissin Foods released two animated advertisements online featuring Naomi Osaka, which elicited backlash over “whitewashing” the multiracial professional tennis player who represents Japan. Although Nissin has since pulled the advertisements and officially apologized for portraying Osaka as lighter-skinned, underlying these issues are also those of gender, especially its intersections with race/ethnicity, nation, and sport in Japanese media. Employing discourse analysis of these two advertisements, this article examines how Nissin represented Osaka and what ideologies these representations reflect in Japanese society. Drawing on intersectional and transnational feminist cultural studies approaches, we argue that the advertisements’ representation of Osaka and the ensuing controversy reflect racialized and gendered ideologies in an allegedly homogeneous Japanese society, informed by local media and popular cultures that regularly portray “racially neutral” characters, celebrate lighter-skinned hāfu (half; multiracial) women, and diminish sportswomen’s athletic abilities. This article contributes to communication and sport studies by situating Osaka within broader contexts of how hāfu and sporting women are depicted in Japanese media and how elite sportswomen and multiracial athletes are portrayed in international media. Our article concludes by offering two suggestions on how to research multiracial sportswomen in the media.

Communication tips for juniors

Tennis in modern times is an industry that integrates sport, entertainment and business together. Nowadays, a junior tennis player is not limited to what they do on the tennis court. The junior player must be ready to face other responsibilities, among which are the media and commercial related activities.

From "sigma test" to customized training

This article illustrates how you can assign a metabolic exercise to a tennis player, after having performed the "Sigma Test" and having acquired the subjective parameters.