Review of Marketing Research
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9781315088709
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Metrics for the New Internet Marketing Communications Mix

2017 ◽  
pp. 175-192
Author(s):  
Randolph E. Bucklin ◽  
Oliver J. Rutz ◽  
Michael Trusov
Keyword(s):  
Internet Marketing ◽  
Marketing Communications

Methods for Handling Massive Numbers of Attributes in Conjoint Analysis

2017 ◽  
pp. 104-129
Author(s):  
Vithala R. Rao ◽  
Benjamin Kartono ◽  
Meng Su
Keyword(s):  
Conjoint Analysis

Can You see the Chasm?

2017 ◽  
pp. 38-57
Author(s):  
Barak Libai ◽  
Vijay Mahajan ◽  
Eitan Muller

Exploring the Open Source Product Development Bazaar

2017 ◽  
pp. 58-74
Author(s):  
Balaji Rajagopalan ◽  
Barry L. Bayus
Keyword(s):  
Product Development ◽  
Open Source

Consumer Judgment from a Dual-Systems Perspective

2017 ◽  
pp. 3-37
Author(s):  
Samuel D. Bond ◽  
James R. Bettman ◽  
Mary Frances Luce
Keyword(s):  
Dual Systems ◽  
Consumer Judgment ◽  
Systems Perspective
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