Workplace ergonomic assessment pada komunitas pekerja internet marketing society

Regular use of computers in the workspace contributes to suffering from many risk factors associated with musculoskeletal disorders (MSDs). Ergonomic principles is a determining factor of comfort and increased worker productivity at work. Ergonomics is also very important for workers who use computers. Working with computers is at high risk of suffering from a variety of complaints, including having the three biggest risk factors: back posture, repetition, and static strength. Preventive measures can minimize the negative impact of the main risks above. The purpose of this study is to assess and measure the ergonomics of the Internet Marketing Society's workplace workers. This service research uses observational methods from survey results with questionnaires distributed via google form. The total sampling is 33 workers from the Internet Marketing Society. The results show that 54.5% of workers do not know about ergonomics, 75.8% of workers do not use wrist and arm support devices. In the complaint problem, most of the workers experienced muscle pain 27.3% and back pain 24.2%, and 24.2% workers experienced shoulder conditions that were not relaxed while working. Based on these results, it is concluded that workers need to implement the principles of K3 and ergonomics in their work while working with computers.

BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG (DESKRIPTIF KUALITATIF BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG)

Artikel ini bertujuan untuk mengetahui dan menjelaskan bauran komunikasi pemasaran yang dilakukan oleh toko Angentyas di Kabupaten Temanggung. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Selanjutnya data yang diperoleh diolah dan dianalisis menggunakan teori pengetahuan persuasi (persuasion knowledge model theory) serta bauran komunikasi pemasaran (marketing communication mix). Hasil penelitian ini menyimpulkan bahwa bauran komunikasi pemasaran yang dilakukan oleh Toko Angentyas berhasil dalam meningkatkan penjualan produk peralatan rumah tangga dengan menggunakan teori pengetahuan pengalaman owner dalam merintis usaha, dengan pengalaman berbelanja online membuat mereka terus mendalami e-commerce guna memajukan bisnis. Toko Angentyas berusaha menerapkan bauran pemasaran (marketing mix) 7P, yakni: 1) Product (produk). 2) Price (harga). 3) Place (tempat). 4) Promotion (promosi) dengan menerapkan promotion mix seperti Advertising (periklanan), Sales promotion (promosi penjualan), Direct marketing (pemasaran langsung), Public relation (hubungan masyarakat), Internet marketing (pemasaran melalui internet). 5) People (partisipan/orang). 6) Process (proses). 7) Physical evidence (lingkungan fisik).Kata kunci: Teori Pengetahuan Persuasi, Bauran Komunikasi Pemasaran, Bauran Promosi, Toko Angentyas

Peningkatan Media Promosi di Masa Pandemi Covid-19 Melalui Pelatihan Internet Marketing pada Industri Mebel di Kabupaten Jepara

Kabupaten Jepara dikenal sebagai kota ukir dengan produk unggulan daerahnya adalah mebel. Persebaran industri ukir dan mebel hampir menyeluruh di daerah Jepara terutama di Kecamatan Tahunan. Hasil mebel Jepara banyak diminati orang Indonesia dan luar negeri karena kualitas dan model yang custom. Oleh sebab itu, pasar industri mebel mengarah ke domestik dan ekspor. Seiring perkembangan teknologi dan revolusi industri 4.0, di Jepara mulai bermunculan penanaman modal asing (PMA) khususnya di bidang mebel, sehingga karyawan industri mebel mulai berkurang dengan penggunaan teknologi. Adanya krisis covid-19 secara global berpengaruh pada perekonomian Indonesia salah satunya industri mebel. Media Online menjadi alternatif media promosi selain media pemasaran dari mulut ke mulut di masa pandemi. Para IKM dituntut bisa menggunakannya untuk keberlangsungan usahanya. Solusi yang ditawarkan adalah pelatihan internet marketing melalui sosialisasi, pelatihan, pendampingan, monitoring, dan evaluasi. Capaian luaran kegiatan ini adalah peningkatan keterampilan mitra dalam pembuatan akun media sosial dan pembuatan konten, dan peningkatan aset yang semula 18 alat menjadi 20 alat sehingga bisa meningkatkan kapasitas produksi.

USAHA MIKRO KECIL DAN MENENGAH (UMKM) PADA MASA PANDEMI COVID-19 DI KECAMATAN SAKO PALEMBANG

Pemberdayaan masyarakat merupakan kegiatan peningkatan partisipasi masyarakat dalam pemenuhan kebutuhan hidup dan menyelesaikan permasalahan yang dialami masyarakat. Hasil menunjukkan adanya respon positif pemerintah serta partisipasi aktif masyarakat yang tinggi. Tujuan kegiatan ini untuk mempromosikan dan meningkatkan kualitas produk agar dapat lebih berkembang dan mampu bersaing dengan industri UMKM lain pada saat pandemi Covid 19 ini. Guna meningkatkan pemberdayaan dan kesejahteraan masyarakat melalui kewirausahaan agar menjadi masyarakat yang mandiri dan berkembang melalui branding dan marketing produk terhadap peluang bisnis yang menjanjikan, karena banyak diminati oleh banyak kalangan. Selain itu beberapa luaran yang dihasilkan: (1) Peningkatan daya saing dan penerapan iptek di masyarakat berupa pengetahuan packing produk menggunakan desain modern, alat dan plastik tas press serta teknik pemasaran Internet Marketing; (2) menjembatani dan mengajak 30 pelaku UMKM bergabung dengan Asosiasi Pencinta Kue dan Kuliner (Aspenku) Provinsi Sumatera Selatan; (3) Peningkatan kualitas, daya saing dan nilai tambah produk kue dan kuliner; (4) HaKI berupa Desain Produk Industri Rumah Tangga seperti; kuliner (kripik, jamu, pempek, kerupuk, kemplang, kacang), cinderamata, pakaian dan masih banyak lagi.

Mechanisms for Promoting and Monetizing Accounts of Commercial Organizations on Instagram

The authors analyzed and explored the promotion mechanisms as well as looked at the ways of monetizing multimedia content on Instagram. We discovered that organizations are using both the classic techniques for creating communication channels with their audience and most modern ones. The analysis was carried out during the peak of the COVID-19 pandemic in 2020. Eight Russian and foreign Instagram accounts of commercial organizations were taken for the study. The main criterion for choosing blogs was the number of subscribers as of 04/02/20–05/04/2020. We analyzed the marketing strategy of the following accounts: “kingarthurflour”, “intel”, “dictionarycom”, “pyaterochka_official”, “magnitkrd”, “traderjoes”, “respublica_ru”, “sberbank”. This sample is purposefully compiled in such a way as to comprehensively study how old and new Internet marketing tools are used to promote blogs specializing in different goods and services. We described in detail the techniques for promoting audiovisual and textual content. The reasons for the erroneous SMM marketing strategies are explained and examples of effective ones are shown. The main methods of monetization of media production are also presented and typologized. The relevance of this work lies in the need to show the advantage of SMM tools and discover previously unknown ones — for successful marketing in one of the most massive social networks. The study found that the appropriate selection and competent use of SMM technologies have a positive effect on promotion and monetization.

FEATURES OF MODERN TOOLS OF INTERNET MARKETING

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet marketing tools are defined and analyzed. Recommendations on introduction of innovative trends of Internet marketing in the operation of modern enterprises are developed. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, i.e. search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It has been determined that the use of Internet marketing tools helps to promote the brand, attract customers, conduct market research and perform many other processes. Conversely, significantly more resources would be necessary in an offline environment. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, at the same time Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to the new business conditions are catching up with new trends and think of a quality marketing strategy.

Analysis of Internet Marketing Forecast Model Based on Parallel K-Means Algorithm

Based on the parallel K-means algorithm, this article conducts in-depth research on the related issues of marketing node detection under the Internet, including designing a new Internet marketing node detector and a location summary network based on FCN (Full Convolutional Network) to input the preprocessing of the node and verify its performance under the data sets. At the same time, to solve the problem of insufficient data sets of Internet marketing nodes, the Internet data sets are artificially generated and used for detector training. First, the multiclass K-means algorithm is changed to two categories suitable for Internet marketing node detection: marketing nodes and background categories. Secondly, the weights in the K-means algorithm are mostly only applicable to target detection tasks. Therefore, when processing Internet marketing node detection tasks, the K-means algorithm is used to regress the training set and calculate 5 weights. During the simulation experiment, the weight calculation formula is used to calculate the weight of the feature term. The basic idea is that if a feature word appears more often in this document but less frequently in other nodes, the word will be assigned higher. At the same time, this article focuses on k. Some shortcomings of the mean clustering algorithm have been specifically improved. By standardizing the data participating in the clustering, the data participating in the clustering is transformed from an irregular distribution to a cluster-like distribution, thereby facilitating the clustering process. The density is introduced to determine the initial center of the cluster, and the purity metric is introduced to determine the appropriate density radius of the cluster center, to achieve the most effective reduction of the support vector machine training samples.

INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

Menelaah kembali perilaku belanja makanan online di era pandemi covid-19

The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.