Public Relations Research
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27

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8

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Published By VS Verlag Für Sozialwissenschaften

9783531156026, 9783531909189

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Evaluating Strategic Communication: Theoretical and Methodological Requirements

Public Relations Research ◽

10.1007/978-3-531-90918-9_11 ◽

2008 ◽

pp. 179-192 ◽

Author(s):

Juliana Raupp

Keyword(s):

Strategic Communication

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Risks and Crises in Virtual Publicity — Can Publicity Crises Be Prevented by Public Relations in the Cyberspace?

Public Relations Research ◽

10.1007/978-3-531-90918-9_20 ◽

2008 ◽

pp. 305-312 ◽

Author(s):

Jaakko Lehtonen

Keyword(s):

Public Relations

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Internal Communication and Leadership

Public Relations Research ◽

10.1007/978-3-531-90918-9_9 ◽

2008 ◽

pp. 147-162 ◽

Author(s):

Claudia Mast ◽

Simone Huck

Keyword(s):

Internal Communication

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Communication Management, Organizational Communication and Public Relations: Developments and Future Directions from a German Perspective

Public Relations Research ◽

10.1007/978-3-531-90918-9_14 ◽

2008 ◽

pp. 219-231 ◽

Author(s):

Stefan Wehmeier

Keyword(s):

Public Relations ◽

Organizational Communication ◽

Communication Management ◽

Future Directions

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Public Relations and Power: How Hard is Soft Power?

Public Relations Research ◽

10.1007/978-3-531-90918-9_17 ◽

2008 ◽

pp. 271-279

Author(s):

Dejan Verčič

Keyword(s):

Public Relations ◽

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Introduction

Public Relations Research ◽

10.1007/978-3-531-90918-9_1 ◽

2008 ◽

pp. 9-16 ◽

Author(s):

Krishnamurthy Sriramesh ◽

Betteke van Ruler ◽

Ansgar Zerfass

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Intangible Assets and Communication

Public Relations Research ◽

10.1007/978-3-531-90918-9_18 ◽

2008 ◽

pp. 281-291 ◽

Author(s):

Peggy Simcic Brønn

Keyword(s):

Intangible Assets

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Rhetorical Perspective and Public Relations: Meaning Matters

Public Relations Research ◽

10.1007/978-3-531-90918-9_23 ◽

2008 ◽

pp. 349-364 ◽

Author(s):

Robert L. Heath ◽

Finn Frandsen

Keyword(s):

Public Relations

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Linking Stakeholder Relationships and Corporate Reputation: A Public Relations Framework for Corporate Sustainability

Public Relations Research ◽

10.1007/978-3-531-90918-9_25 ◽

2008 ◽

pp. 385-396 ◽

Author(s):

Ronél Rensburg ◽

Estelle de Beer ◽

Elsamari Coetzee

Keyword(s):

Public Relations ◽

Corporate Reputation ◽

Corporate Sustainability ◽

Stakeholder Relationships

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Internal Communication as Management of Trust Relations: A Theoretical Framework

Public Relations Research ◽

10.1007/978-3-531-90918-9_10 ◽

2008 ◽

pp. 163-177 ◽

Author(s):

Ulrike Röttger ◽

Andreas Voss

Keyword(s):

Theoretical Framework ◽

Internal Communication

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