Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
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9783319920832, 9783319920849

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Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_18 ◽

2018 ◽

pp. 161-167

Author(s):

Yutian Shen ◽

Jack Cadeaux

Keyword(s):

Private Label ◽

Preliminary Results ◽

Modelling Approach

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Flow and Consumer Behavior in an Online Supermarket

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_8 ◽

2018 ◽

pp. 65-73 ◽

Cited By ~ 1

Author(s):

Doris Morales-Solana ◽

Irene Esteban-Millat ◽

Alejandro Alegret Cotas

Keyword(s):

Consumer Behavior

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Private Label Consumers and National Brand New Products: An Empirical Investigation

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_5 ◽

2018 ◽

pp. 27-35

Author(s):

Ian Clark Sinapuelas

Keyword(s):

Empirical Investigation ◽

New Products ◽

Private Label ◽

National Brand

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Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_10 ◽

2018 ◽

pp. 85-94 ◽

Cited By ~ 1

Author(s):

Mario D’Arco ◽

Vittoria Marino

Keyword(s):

Multiple Case Study ◽

Study Analysis ◽

Case Study Analysis ◽

Multiple Case

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A Bibliometric Analysis of the Private Label Literature

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_19 ◽

2018 ◽

pp. 169-176 ◽

Cited By ~ 1

Author(s):

Marcello Sansone ◽

Annarita Colamatteo ◽

Maria Anna Pagnanelli

Keyword(s):

Bibliometric Analysis ◽

Private Label

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Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_17 ◽

2018 ◽

pp. 151-157

Author(s):

José Luis Ruiz-Real ◽

Juan Carlos Gázquez-Abad ◽

Irene Esteban-Millat ◽

Francisco J. Martínez-López

Keyword(s):

Comparative Analysis ◽

Store Loyalty ◽

The U.S

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Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_6 ◽

2018 ◽

pp. 37-45

Author(s):

Elisa Martinelli ◽

Francesca De Canio

Keyword(s):

Private Labels ◽

Empirical Survey

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KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_9 ◽

2018 ◽

pp. 75-84

Author(s):

Pedro Rubio ◽

María Eugenia Fabra ◽

Victoria Labajo

Keyword(s):

Future Performance ◽

Performance Risk

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Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_1 ◽

2018 ◽

pp. 3-10 ◽

Cited By ~ 1

Author(s):

Hanna Gendel-Guterman ◽

Shalom Levy

Keyword(s):

Private Label ◽

Status Consumption

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Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-92084-9_3 ◽

2018 ◽

pp. 17-22

Author(s):

Maria Sarmento ◽

Mercedes Galan-Ladero ◽

Susana Marques

Keyword(s):

Consumer Attitudes ◽

Economic Downturn ◽

Responsible Behaviors

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Can Stochastic Availability Predict Private Label Shares? Modelling Approach and Preliminary Results

Flow and Consumer Behavior in an Online Supermarket

Private Label Consumers and National Brand New Products: An Empirical Investigation

Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape

A Bibliometric Analysis of the Private Label Literature

Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

Does PDO/PGI Labels Contribute to Consumers’ Intention to Buy Premium Private Labels Products? An Empirical Survey

KAM Effectiveness and Future Performance Risk for FMCG Companies. Underlying Risks of KAM

Status Consumption: Both an Antecedent and a Moderator of Private Label Brand Proneness

Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications