Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing
Latest Publications

TOTAL DOCUMENTS

151

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Published By Springer Berlin Heidelberg

9783540078692, 9783642515651

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A Two-Dimensional Concept of Brand Loyalty

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_26 ◽

1976 ◽

pp. 89-89 ◽

Cited By ~ 21

Author(s):

George S. Day

Keyword(s):

Brand Loyalty ◽

Two Dimensional

Consumer Brand Choice--A Learning Process?

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_7 ◽

1976 ◽

pp. 25-26 ◽

Cited By ~ 3

Author(s):

Alfred A. Kuehn

Keyword(s):

Learning Process ◽

Brand Choice

A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_25 ◽

1976 ◽

pp. 87-88 ◽

Cited By ~ 5

Author(s):

Martin Fishbein

Keyword(s):

Theory Approach ◽

Behavior Theory

Product Search and Evaluation

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_96 ◽

1976 ◽

pp. 312-313

Author(s):

Paul Stillson ◽

E. Leonard Arnoff

Keyword(s):

Product Search

A Mathematical Model for Price Promotion

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_95 ◽

1976 ◽

pp. 310-311

Author(s):

Yoram Kinberg ◽

Ambar G. Rao ◽

Melvin F. Shakun

Keyword(s):

Mathematical Model ◽

Price Promotion

Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_94 ◽

1976 ◽

pp. 307-309

Author(s):

Klaus P. Kaas

Adaptive Pricing by a Retailer

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_93 ◽

1976 ◽

pp. 303-306

Author(s):

Leonard J. Parsons ◽

W. Bailey Price

On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_82 ◽

1976 ◽

pp. 256-261

Author(s):

Charles S. Tapiero

Keyword(s):

Diffusion Approximation ◽

On Line

Consumer Response to Promotions

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_77 ◽

1976 ◽

pp. 240-242

Author(s):

Alfred A. Kuehn ◽

Albert C. Rohloff

Keyword(s):

Consumer Response

Differential Equation Approach to Marketing

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing ◽

10.1007/978-3-642-51565-1_76 ◽

1976 ◽

pp. 236-239

Author(s):

Shiv K. Gupta ◽

K. S. Krishnan

Keyword(s):

Differential Equation ◽

Equation Approach

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Berlin Heidelberg

A Two-Dimensional Concept of Brand Loyalty

Consumer Brand Choice--A Learning Process?

A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object

Product Search and Evaluation

A Mathematical Model for Price Promotion

Eine Preisabsatzfunktion zur optimalen Preis- und Qualitätspolitik bei heterogenen Gütern

Adaptive Pricing by a Retailer

On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation

Consumer Response to Promotions

Differential Equation Approach to Marketing

Lecture Notes in Economics and Mathematical Systems - Mathematical Models in Marketing
Latest Publications