Pengaruh Bauran Pemasaran terhadap Kepuasan Pelanggan

ABSTRACT The study aims to find out the effect of the marketing mix on customer satisfaction of Al-Amin Islamic Store Laladon and its research. The independent variable in the study is the marketing mix, which consists of product, price, promotion, and place variables, and the dependent variable is customer satisfaction. The method used in this study is quantitative by using two data analysis techniques, namely descriptive statistical analysis techniques to find out and describe data from respondents' answers to statements in answering questionnaires and inferential statistical analysis techniques using SEM data analysis methods (structural equation modeling)with PLS approach(partial least square)processed using smartPLS 3 application. The results of this study show that Al-Amin Islamic Store Laladon Bogor has implemented a marketing mix consisting of products, prices, promotions, and places well. Then based on the results of hypothesis testing shows that product variables, prices and promotions have a positive and significant influence on customer satisfaction, while place variables have a positive but not significant influence on customer satisfaction. Simultaneously product, price, promotion and venue variables had a 67.7% influence on customer satisfaction, while the remaining 32.3% were affected by other variables not studied in the study. Keywords: Marketing Mix, Customer Satisfaction, Halal Industry

Pricing and promotion: A literature review

This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.

Effect of Price, Promotion, and Product Quality on Telkomsel Customer Loyalty to Management Study Program Students at Universitas Prima Indonesia

This study aims to determine and analyze the effect of price, promotion, and product quality on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. This research is descriptive quantitative. The population of this study was 582 Students of odd semester Management Study Program at Universitas Prima Indonesia and a sample of 100 respondents using the purposive sampling method who had met the requirements. This study uses multiple regression analysis. The results of this study indicate that price, Promotion, and product quality have a positive effect on Telkomsel customer loyalty to Management Study Program Students at Universitas Prima Indonesia. Keywords: Price, Promotion, Product Quality, Customer Loyalty .

FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TOKO STARS MADIUN 2

Consumer loyalty is a positive attitude given by consumers to a product or company caused by consumer satisfaction with the product or company which is manifested by repeat purchase behavior to recommend it to anyone they know. This study aims to determine and analyze the effect of price, promotion, and service quality on consumer loyalty at Stars Madiun 2 Store. This research is a field research with a quantitative approach. Stars Madiun 2 shop consumers are the population in this study with 97 consumers as samples. Sampling was done by incidental sampling method. Data were analyzed by Partial Least Square (PLS) method. The results showed that price and promotion had a positive effect on consumer loyalty. While the quality of service has no effect on consumer loyalty. The magnitude of the influence of price, promotion, and service quality on consumer loyalty has an effect of 66.5% and 33.5% is influenced by variables that are not included in the model. The price variable has the greatest contribution to loyalty. The Stars Madiun 2 store must consider prices more carefully, such as providing more competitive prices, and offering a variety of products accompanied by good quality. After that, promotion and service quality can be improved. Loyalitas konsumen merupakan sikap positif yang diberikan oleh konsumen kepada suatu produk atau perusahaan yang disebabkan oleh kepuasan konsumen terhadap produk atau perusahaan tersebut yang diwujudkan dengan perilaku pembelian berulang hingga merekomendasikannya kepada siapapun yang mereka kenal. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen Toko Stars Madiun 2. Penelitian ini adalah penelitian lapangan dengan pendekatan kuantitatif. Konsumen Toko Stars Madiun 2 merupakan populasi pada penelitian ini dengan 97 konsumen sebagai sampel. Pengambilan sampel dilakukan dengan metode incidental sampling. Data dianalisis dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa harga dan promosi berpengaruh positif terhadap loyalitas konsumen. Sedangkan kualitas pelayanan tidak berpengaruh terhadap loyalitas konsumen. Besarnya pengaruh harga, promosi, dan kualitas pelayanan terhadap loyalitas konsumen berpengaruh sebesar 66,5% dengan 33,5% dipengaruhi oleh variabel yang tidak masuk dalam model. Variabel harga memiliki kontribusi paling besar terhadap loyalitas. Toko Stars Madiun 2 harus lebih mempertimbangkan harga dengan matang, seperti memberikan harga yang lebih kompetitif, dan bermacam-macam dengan diiringi dengan kualitas produk yang baik. Setelah itu dapat dilakukan peningkatan promosi dan kualitas pelayanan.

STRATEGI PEMASARAN SAYURAN HIDROPONIK SHANTI BHUANA

Indonesia merupakan salah satu negara yang mengalami peningkatan begitu pesat dalam bidang wirausaha, didukung dengan adanya kemajuan teknologi dan ilmu pengetahuan yang semakin berkembang sehingga dapat mendorong pelaku wirausaha untuk menciptakan dan membuat inovasi baru sehingga dapat memenuhi kebutuhan dan keinginan konsumen. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang digunakan oleh pemilik usaha sayuran hidroponik Shanti Bhuana dalam meningkatkan volume penjualan, strategi pemasaran yang digunakan yaitu strategi pemasaran 4P (product, price, promotion dan place) namun masih belum efektif selain itu juga digunakan strategi pemasaran digital berbasis media sosial dan konvensional. Berdasarkan hasil penelitian menunjukkan bahwa strategi pemasaran yang tepat untuk meningkatkan volume penjualan sayuran hidroponik Shanti Bhuana yaitu strategi pemasaran digital berbatas media sosial perlu dikembangkan karena dengan kemajuan teknologi saat ini tidak sedikit masyarakat yang senang berbelanja secara online.

The Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya

As the food and beverage industry is growing in Indonesia and businesses are getting more competitive and challenging. This research was conducted to understand the effect of price, promotion, and packaging towards purchase intention of Stacks Food. This research was conducted from September 2020 – December 2020. This research was conducted using the quantitative method and the Likert scale. The population of this research are those located in Surabaya with the minimum age of 16 years old. The sample size is 100 respondents selected using non-probability sampling and purposive sampling method. The data are then analysed with SPSS Statistics 26 using multiple regression analysis. The multiple regression analysis shows that price (Sig value = 0.004), promotion (Sig value = 0.002), and packaging (Sig value = 0.000) have significant influence towards purchase intention. Thus, it can be concluded that price, promotion, and packaging have significant influence towards purchase intention of Stacks Food in Surabaya. Keywords: price; promotion; packaging; purchase intention

PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HONDA INDAKO BINJAI

The purpose of this study was to determine and explain the effect of price, promotion and brand image on purchasing decisions at PT. Honda Indako Binjai. Data collection was carried out by distributing questionnaires to 96 consumers who already owned a Honda Scoopy stylish sporty motorbike. Testing techniques used in research are validity testing, reliability testing, multiple linear regression analysis, hypothesis testing (F test and t test) and analysis of the coefficient of determination. Data analysis using SPSS version 22. From the results of the study showed multiple linear regression equations where: Y= 4.740+0.369X1+0.145X2+0.251X3+e. Simultaneously (F test) price, promotion, and brand image have a positive and significant effect on purchasing decisions (F-count of 50.344 > F-table 2.70). Partially (t test) the price has a positive and significant effect on purchasing decisions where t-count 5.545>t-table 1.66159 with a significant level of 0.000 t-table1,66159 with a significant level of 0.000 t-table 1.66159 with a significant level of 0.013

Price promotion of organic foods and consumer demand

Existing studies have examined the demand elasticities for organic products only in select categories, and their results for consumers' sensitivity to price changes are inconsistent. Evidence regarding the effects of price promotions on the demand for organic foods vs non-organic foods is scarce. This study aims to (1) examine the own-price elasticities of organic foods vs non-organic counterparts both with and without a promotion in a variety of product categories, and (2) investigate how the distinctive promotion effects between organic and non-organic counterparts depend on food category features. Using purchase data for 36 food categories from the 2015 Nielsen Consumer Panel, we find differential own-price elasticities for organic and non-organic foods, regardless of whether the product is purchased with a promotion. When the products are purchased with a promotion, we find stronger price promotion effects of organic virtues than non-organic virtues and weaker price promotion effects of organic vices than conventional vices. Price promotions of organic foods are more likely to induce health-conscious consumers to switch from conventional purchases to organic purchases in virtues.

Pengaruh Bauran Pemasaran terhadapkeputusan Membeli Tiket Pesawat di Total Nusa Indonesia Tour And Travel Yogyakarta

The marketing mix is one of the important things to increase and develop a unit business. In this conceptual paper attempt, the marketing mix can make a good effect by the customer decides to buy a domestic ticket. In the tourism industry especially the services industry that marketing mix is known as 7P. It includes product, place, price, promotion, people, process and physical evidence. 7p of the Marketing Mix here took place at PT. Total Nusa Indonesia Tour & Travel Agencies in Yogyakarta headquarters. The total respondents are 100 respondents with quantitative analysis of data. Through the overall Uji F is known that the marketing mix significantly influences the decision to buy a plane ticket at PT Total Nusa Indonesia Tour & Travel in Jogjakarta. And the product is the biggest decision to make the decision to buy a plane ticket. This can occur due to variations in domestic flight ticket complete product. Then follow by the other marketing mix component.

IMPLEMENTASI MARKETING MIX PADA SITUS ONLINE Rumah123.com

Tujuan penelitian adalah menghasilkan suatu Implementasi Marketing Mix Pada Situs Online Rumah123.ComUntuk Menghadapi Persaingan Usaha. Analisis kualitatif mengamati secara langsung keadaan sistem pemasarandan analisis kuantitatif digunakan untuk melihat sebaran margin pemasaran. Implimentasi strategi 7 PS(komunikasi, marketing, akuntabilitas) dalam mengembangkan jejaring kemitraan menuju lembaga yang mandirisecara bertahap atau serentak namun berkelanjutan, sehingga strategi marketing (komponen product, price,promotion, place, people, process, physical evidence) dapat mengembangkan jejaring kemitraan menujuperusahaan yang berkualitas. Di Rumah123.com dalam setiap pelaksanaan proses dari menjalankan bisnisnyamemiliki PIC disetiap part dari proses tersebut sehingga dlam setiap prosesnya dapat dimonitor mengutamakankepuasan dan kesuksesan dari agent/customer