Sri Lanka Journal of Marketing
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57
(FIVE YEARS 34)

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Published By Sri Lanka Journals Online (JOL)

2719-2598, 1800-4989
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Adolescent Consumer Vulnerability: Consumer Socialization Perspective

2021 ◽  
Vol 7 (3) ◽  
pp. 72
Author(s):  
G. P. K. Nishadi ◽  
B. N. F. Warnakulasooriya ◽  
K. P. L. Chandralal
Keyword(s):  
Consumer Socialization ◽  
Consumer Vulnerability

scholarly journals Achieving Competitive Advantage Through Dynamic Capabilities: A Study of ICT Industry in Sri Lanka

2021 ◽  
Vol 7 (3) ◽  
pp. 212
Author(s):  
T. S. S. Fernando ◽  
G. A. T. R. Perera
Keyword(s):  
Sri Lanka ◽  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Ict Industry

scholarly journals The Value Creation Determinants of the Global Software Engineering Industry

2021 ◽  
Vol 7 (3) ◽  
pp. 48
Author(s):  
M. A. S. C. Manamendra ◽  
H. M. R. P. Herath
Keyword(s):  
Software Engineering ◽  
Value Creation ◽  
Engineering Industry ◽  
Global Software Engineering

scholarly journals An Investigation on Financial Performance of Commercial Banks in Sri Lanka: Applicability of the CAMEL Model

2021 ◽  
Vol 7 (3) ◽  
pp. 166
Author(s):  
Shanika Lakmali Kumarasinghe ◽  
Athambawa Jahfer
Keyword(s):  
Sri Lanka ◽  
Financial Performance ◽  
Commercial Banks

scholarly journals Assessing the Mediation Role of the Customer Trust On E-Service Quality: Lessons During Covid-19 Pandemic

2021 ◽  
Vol 7 (3) ◽  
pp. 105
Author(s):  
P. K. A. T. D. R. Gunawardana ◽  
P. I. N. Fernando
Keyword(s):  
Service Quality ◽  
Customer Trust

scholarly journals Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

2021 ◽  
Vol 7 (3) ◽  
pp. 1
Author(s):  
D. K. Thilina ◽  
B. S. S. U. Bandara
Keyword(s):  
Internet Banking ◽  
Factors Influencing

scholarly journals Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka

2021 ◽  
Vol 7 (3) ◽  
pp. 181
Author(s):  
Shivany Shanmugathas
Keyword(s):  
Sri Lanka ◽  
Entrepreneurial Marketing

scholarly journals Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

2021 ◽  
Vol 7 (3) ◽  
pp. 129
Author(s):  
H. A. D. M. Arachchi ◽  
Trevor Mendis
Keyword(s):  
Internet Banking ◽  
Factors Influencing

scholarly journals e-WOM & Purchase Intention towards Mobile Data Packages among Facebook users: The Mediating Effect of Brand Image

2021 ◽  
Vol 7 (3) ◽  
pp. 243
Author(s):  
Christopher Wijeyakulasuriya ◽  
W. M. C. B. Wanninayake ◽  
D. A. T. Kumari
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Mediating Effect ◽  
Mobile Data

scholarly journals Ethical Marketing in Global Value Chain for Developing Human Resources

2021 ◽  
Vol 7 (3) ◽  
pp. 23
Author(s):  
E. M. T. D. Ekanayake ◽  
B. A. N. Eranda
Keyword(s):  
Human Resources ◽  
Value Chain ◽  
Global Value Chain ◽  
Ethical Marketing
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