Sri Lanka Journal of Marketing
Latest Publications

TOTAL DOCUMENTS

57

(FIVE YEARS 57)

H-INDEX

0

(FIVE YEARS 0)

Published By Sri Lanka Journals Online (JOL)

2719-2598, 1800-4989

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Adolescent Consumer Vulnerability: Consumer Socialization Perspective

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.75 ◽

2021 ◽

Vol 7 (3) ◽

pp. 72

Author(s):

G. P. K. Nishadi ◽

B. N. F. Warnakulasooriya ◽

K. P. L. Chandralal

Keyword(s):

Consumer Socialization ◽

Consumer Vulnerability

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Achieving Competitive Advantage Through Dynamic Capabilities: A Study of ICT Industry in Sri Lanka

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.80 ◽

2021 ◽

Vol 7 (3) ◽

pp. 212

Author(s):

T. S. S. Fernando ◽

G. A. T. R. Perera

Keyword(s):

Sri Lanka ◽

Competitive Advantage ◽

Dynamic Capabilities ◽

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The Value Creation Determinants of the Global Software Engineering Industry

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.74 ◽

2021 ◽

Vol 7 (3) ◽

pp. 48

Author(s):

M. A. S. C. Manamendra ◽

H. M. R. P. Herath

Keyword(s):

Software Engineering ◽

Value Creation ◽

Engineering Industry ◽

Global Software Engineering

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An Investigation on Financial Performance of Commercial Banks in Sri Lanka: Applicability of the CAMEL Model

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.78 ◽

2021 ◽

Vol 7 (3) ◽

pp. 166

Author(s):

Shanika Lakmali Kumarasinghe ◽

Athambawa Jahfer

Keyword(s):

Sri Lanka ◽

Financial Performance ◽

Commercial Banks

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Assessing the Mediation Role of the Customer Trust On E-Service Quality: Lessons During Covid-19 Pandemic

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.76 ◽

2021 ◽

Vol 7 (3) ◽

pp. 105

Author(s):

P. K. A. T. D. R. Gunawardana ◽

P. I. N. Fernando

Keyword(s):

Service Quality ◽

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Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.72 ◽

2021 ◽

Vol 7 (3) ◽

pp. 1

Author(s):

D. K. Thilina ◽

B. S. S. U. Bandara

Keyword(s):

Internet Banking ◽

Factors Influencing

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Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.79 ◽

2021 ◽

Vol 7 (3) ◽

pp. 181

Author(s):

Shivany Shanmugathas

Keyword(s):

Sri Lanka ◽

Entrepreneurial Marketing

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Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.77 ◽

2021 ◽

Vol 7 (3) ◽

pp. 129

Author(s):

H. A. D. M. Arachchi ◽

Trevor Mendis

Keyword(s):

Internet Banking ◽

Factors Influencing

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e-WOM & Purchase Intention towards Mobile Data Packages among Facebook users: The Mediating Effect of Brand Image

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.81 ◽

2021 ◽

Vol 7 (3) ◽

pp. 243

Author(s):

Christopher Wijeyakulasuriya ◽

W. M. C. B. Wanninayake ◽

D. A. T. Kumari

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Mediating Effect ◽

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Ethical Marketing in Global Value Chain for Developing Human Resources

Sri Lanka Journal of Marketing ◽

10.4038/sljmuok.v7i3.73 ◽

2021 ◽

Vol 7 (3) ◽

pp. 23

Author(s):

E. M. T. D. Ekanayake ◽

B. A. N. Eranda

Keyword(s):

Human Resources ◽

Value Chain ◽

Global Value Chain ◽

Ethical Marketing

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