An assessment of cybersecurity awareness level among Northeastern University students in Nigeria

<p>The world economy today has adopted the internet as a medium of transactions, this has made many organizations use the internet for their daily activities. With this, there is an urgent need to have knowledge in cybersecurity and also how to defend critical assets. The objective of this paper is to identify the level of cybersecurity awareness of students in Northeastern Nigeria. A quantitative approach was used for data collection and cyberbully, personal information, internet banking, internet addiction, and Self-protection were the items ask for cybersecurity awareness level identification. Descriptive analysis was performed for initial result findings using SPSS and OriginPro for graphical design. the preliminary result shows of the students have some basic knowledge of cybersecurity in an item like internet banking, while other items like cyberbully, self-protection and, internet addiction result show moderate awareness, the students' participation based on gender, males constitute 77.1% i.e. (N=340) and females constitute 22.9% i.e. (N=101). Future research would concentrate on designing awareness programs that would increase the level of their awareness especially the students in the Northeastern part of Nigeria.</p>

Banking Management System Using Salesforce

It is felt that Modern Banking has become wholly customer – driven and technology driven. During the last decade, technology has been dramatically transforming the banking activities in India. Driven by challenges on competition, rising customer expectation and shrinking margins, banks have been using technology to reduce cost. Apart from competitive environment, there has been deregulation as to rate of interest, technology intensive delivery channel like Internet Banking, Tele Banking, Mobile banking and Automated Teller Machines (ATMs) etc. have created a multiple choice to user of the bank. The banking business is becoming more and more complex with the changes emanating from the liberalization and globalization. For a new bank, customer creation is important, but an established bank it is the retention is much more efficient and cost effective mechanism. Customer Relationship Management (CRM) would also make Indian bankers realize that the purpose of their business is to create and keep a customer and to view the entire business process as consisting of Highly Integrated effort to discover, create and satisfy customer needs. But it is surprising to note that much of the activities of the banking and financial remain focused on customer creation not retention.

ANALISISI PERAN MEDIASI KEPUASAN NASABAH PADA HUBUNGAN DIGITAL MARKETING DAN BRAND LOYALTY PADA BANK JATENG CABANG WONOSOBO

Penggunaan teknologi dalam dunia pemasaran telah memberi banyak manfaat positf terhadap tingkat penjualan dan pemasaran produk perusahaan. Kemajuan teknologi menjadikan digitalisasi marketing menjadi solusi pemasaran di era sekarang. Selanjutnya, penelitian ini bertujuan untuk menganalisa implementasi dari penerapan digital marketing yang dilakukan oleh perusahaan untuk mengukur sejauh mana digital marketing dapat meningkatkan kepuasan nasabah sebuah lembaga keuangan dan berdampak terhadap brand loyalty dari perusahaan tersebut. Untuk penelitian ini dilakukan terhadap lembaga keuangan Bank Jateng Cabang Wonosobo dimana dilakukan pengambilan kuesioner berdasarkan dari sampel yang telah ditentukan yaitu nasabah pengguna produk dari Bank Jateng. Metode yang digunakan adalah survey deskriptif dengan metode analisis menggunakan Structural Equation Model (SEM) PLS. Hasil yang diperoleh menunjukkan bahwa implementasi digital marketing pada Bank Jateng Cabang Wonosobo melalui social media marketing, internet banking dan email marketing memberi dampak positif terhadap peningkatan kepuasan nasabah Bank Jateng Cabang Wonosobo dan digital marketing mampu memberi dampak positif terhadap brand loyalty. Dalam penelitian ini juga dapat disimpulkan bahwa secara tidak langsung kepuasan nasabah mampu memediasi hubungan antara digital marketing terhadap brand loyalty Bank Jateng Cabang Wonosobo.

The ICT Sector in Economic Development of the Countries of Eastern Europe: a Comparative Analysis

The purpose of the article is to study the impact of the ICT sector on economic development of countries based on the comparative analysis of this sector development in some Eastern European countries. Within the article, economic development of the outlined countries in 2010-2019 was studied and analyzed. The analysis of the impact of the ICT sector on the GDP formation allowed to single out certain groups of countries under this indicator and to identify the characteristics that are inherent to them. Using the correlation-regression analysis made it possible to analyze the ICT impact on economies development of Hungary, Bulgaria, Poland, Romania, Slovakia and the Czech Republic. Authors paid a special attention to the study of the influence of various factors on the ICT sector development. Accordingly, an analytical study of the dependence of the ICT sector weight in the GDP of the countries on the following parameters: enterprises that employ ICT specialists; enterprises that provided training to develop/upgrade ICT skills of their personnel; percentage of the ICT personnel in total employment; using Internet for Internet banking, % of individuals; enterprises who have ERP software package to share information between different functional areas; enterprises selling online (at least 1% of turnover), % of enterprises; online purchase in the last 12 months, % of individuals; enterprises having received orders via computer mediated networks, % of enterprises. Within the article, the features of the ICT sector development in the COVID-19 context are examined, and it is analyzed how the pandemic has affected the development of this sector in long and short terms. The study showed that the ICT sector today already plays a key role in the development of the national economies. Countries where the sector is developing faster show better performance and economic development.

Exploring the role of social proof of credibility and usability for internet banking adoption through media networks

Present study has offered two theoretical models which may helpful to understand the importance of social proof during internet banking (IB) adoption. The existing technology adoption model such as TAM has ignored the importance of social proof of credibility such as risk, security, and privacy. People are actively involved to take recommendations from close sources, experts, customers, and crowd opinion using social media platforms (SMPs). The purpose to gather information is to save from risk, security, and privacy issues especially when customers must share their personal and financial information during IB. It has found that conventional banks have positive word of mouth, recommendations, and reviews therefore the number of IB customers, profitability, and growth is high compared to Islamic banks. Conversely, SMPs have more negative word of mouth and stories which creates social proof regarding the uncertainty and risk in IB adoption. Findings highlights that people have social trust, confidence, and believe in their close sources and conventional banks.