Ethical Approaches to Marketing
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19

(FIVE YEARS 19)

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Published By De Gruyter

9783110659566

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Foreword: Ethical Approaches to Marketing – Positive Contributions to Society

Ethical Approaches to Marketing ◽

10.1515/9783110659566-202 ◽

2021 ◽

pp. V-X

Keyword(s):

Ethical Approaches

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12 The Passing of Time and Consumption Behavior of the Elderly in Three Countries: Differences and Similarities

Ethical Approaches to Marketing ◽

10.1515/9783110659566-012 ◽

2021 ◽

pp. 209-224

Author(s):

Maedeh Ghorbanian Zolbin ◽

Amir Faridhashemi ◽

Carolyn Strong

Keyword(s):

The Elderly ◽

Consumption Behavior

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2 The Usefulness of the Social Identity Approach to Social Marketing

Ethical Approaches to Marketing ◽

10.1515/9783110659566-002 ◽

2021 ◽

pp. 17-38

Author(s):

Miriam McGowan ◽

Louise M. Hassan

Keyword(s):

Social Identity ◽

Social Marketing ◽

Social Identity Approach

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3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective

Ethical Approaches to Marketing ◽

10.1515/9783110659566-003 ◽

2021 ◽

pp. 39-58

Author(s):

P. K. Noushad ◽

S. Sreejesh ◽

Justin Paul

Keyword(s):

Social Responsibility ◽

Consumer Marketing

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Index

Ethical Approaches to Marketing ◽

10.1515/9783110659566-015 ◽

2021 ◽

pp. 233-234

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5 As the Planet and the Climate Breakdown the Last Thing We Need is More Marketing

Ethical Approaches to Marketing ◽

10.1515/9783110659566-005 ◽

2021 ◽

pp. 83-94

Author(s):

Gerard Hastings

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9 Blurred Minds Parent Program: Applying Marketing to Start Teenage Conversations

Ethical Approaches to Marketing ◽

10.1515/9783110659566-009 ◽

2021 ◽

pp. 149-166

Author(s):

Erin Hurley ◽

Timo Dietrich ◽

Sharyn Rundle-Thiele

Keyword(s):

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7 Fairtrade Towns: A Community Based Social Marketing Perspective in Promoting Ethical Consumption

Ethical Approaches to Marketing ◽

10.1515/9783110659566-007 ◽

2021 ◽

pp. 117-136

Author(s):

Anthony Samuel ◽

Ken Peattie

Keyword(s):

Social Marketing ◽

Ethical Consumption ◽

Community Based

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Concluding Comment

Ethical Approaches to Marketing ◽

10.1515/9783110659566-013 ◽

2021 ◽

pp. 225-226

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4 Ethical and Social Marketing in Asia: A Multi-Country Perspective

Ethical Approaches to Marketing ◽

10.1515/9783110659566-004 ◽

2021 ◽

pp. 59-82

Author(s):

Lukas Parker ◽

Linda Brennan ◽

Sy Nurleyana Wafa ◽

Nguyen Luu ◽

Nhat Tram Phan-Le ◽

...

Keyword(s):

Social Marketing

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